If you attract clients with your problems and as a coach you niche to a specific market are you going to outgrow that market which you, perhaps unconsciously, chose to clear your own problems in the first place?
And, if you have cleared your problems, how can you help others clear the problems that got you there in the first place and which you are really hoping you can help others avoid, if you only attract clients with your problems.
ie are old problems ones which you will get from clients because you have learned your lesson and now able to offer hope by being an example, or are you only going to get current issues?
Jackie
3 comments:
Now that's a quality question! The aim of a niche is to specialise in an area that you really are an expert in. That means you've been there, worn the T-Shirt and have all the learnings, hence you are best placed to advise. Does that mean that you will ultimately outgrow your niche? Probably. But you already knew that... ;-)
Fabulous! Does that then mean that a niche is only a part of the initial marketing mix and it would be wise to chunk up higher as otherwise you are focussing on details? It could also mean that my current means of marketing myself may exclude those who don't think they fit my niches but I would be able to help anyway - especially with the new tools in the box!
I'm a bit confused - but then that could be because it is scary to think that being able to be an expert in every area is just too overwhelming and not specific enough to catch people's attention.
How can you have a usp without niching - I think I'll ponder that one today. Do you have a niche? Might as well model someone who has a successful track record, don't you think....:)
I recommend people spread their net out wide at first, and then watch for types of clients, or patterns which indicate a niche.
Alternatively, have multiple niches. I have about a dozen.
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