Let's get one thing clear. Most people in
this world are good in at least one field of their life. Maybe they’re
passionate about a certain subject. Perhaps they put in a lot of time, effort
and energy doing all sorts of activities and tend to get good in at least one
of them. All of us can be experts in at least one area of expertise.
The problem is just because we can be
experts in those areas doesn’t necessarily mean that we will be able to run a successful business in those
areas of expertise. This is the mistake too many people make. They get all
excited about the fact that they know their stuff. In fact, they would brag
that they are the very best experts in the local area when it comes to doing
certain things.
This may well be true but the problem is if
you look at your business as something that you do on the side, you are doing
yourself a big disservice. You really are. You are actually setting yourself up
for eventual failure.
Too many people think that just because
they are naturally ‘good’ at something that they can dispense high quality
services whenever they want and based purely on their own terms. While this
might work in rare cases, for most people, this doesn’t work. They are either
too distracted or too confused to build a solid brand providing a memorable
service. This should not be a surprise since they view their service as more of
a hobby than a vocation or, better yet, a business.
The truth is if you are serious about
making money online, you have to wrap your mind around it; you have to commit
to it and, yes, you have to treat it as a business. That's right. A real
business means you have to lay out the difficulties you’re struggling with and
solve them one by one.
Unfortunately, a lot of would-be online marketers
never manage to do this. They’re just focused on how passionate they are.
They’re just focused on how many people they can help with their expertise.
Those are well and good but until and
unless you view your activities as part of a business, chances are you will
continue to struggle long into the future. Chances are you may not make the
kind of money you had hoped.
You have to run it like a business; you
have to make hard decisions and you have to set it up in a systematic and
methodical way.
To figure out how to build a successful online
business from scratch, click here.
I’m inviting you to The Phoenix Challenge –
a five day FREE Facebook programme where you will get access to information
that will step you through the often difficult and confusing process of putting
up a successful online business. It is definitely not for everybody. However,
if you have the right plan, you definitely go a long way increasing your
chances of success. You owe it to yourself. You don’t have time to waste trying
to figure things out the hard way. Let
me help you.
