This is becoming a weekly rant as I watch relevant documentaries on BBC 2 and come away either enthused or with my blood boiling. This time I’m somewhere in between…
“Am I Normal?” this time presented by Dr Tanya Byron [clinical psychologist] asked the controversial question “Is Addiction a disease or the excuse used by weak willed people to absolve responsibility?” More specifically, is being addicted to something like drugs, alcohol, porn, chocolate or online gaming an illness, or an excessive choice by the individual?
In our quote “therapy saturated culture” can addicts such as big name celebrities hide behind the label and plead “its my disorder that controls me”, or is it a chosen escape vehicle for the desperate and needy?
Fascinating to learn that early psychologists linked alcohol to mental health and the word “addiction” became a negative. This was one of the ideas that fuelled the prohibition laws in the 1920’s.
I found myself liking Dr Jeffry Schaler who categorically states society uses the label as an excuse for weak willed people to self-indulge. Addicts choose to stay addicted.
Here’s the science part - we were shown clinical evidence that shows the troublesome behaviour/substance stimulates the release of Dopamine in the brain, making you want more of it.
But at what point does a passionate pastime become an addiction? One definition was that “its an excessive enthusiasm if it adds to your daily life, and its an addiction if it takes away from your daily life”. My response is “according to whom?”
Computer games give you the Dopamine rush from killing foes or gaining levels. Online gambling sites are designed to give you “nearly won” more than “won” because the Dopamine rush of a “nearly won” makes you want to bet again.
And oh dear, the TFT guy went down like a lead balloon. His crusading “I can cure 98% of issues because I come from the university of results and I can fill seminars” spiel sounded embarassingly like the gung ho lines I used to come out with, until I realised that the person’s conscious mind needs a ritual to go through to let the unconscious mind change, and therefore no one ritual fits all.
The EMDR guy just used trance, suggestions and negative imagery to pattern interrupt his smoking client, and guess what? He started smoking again. Quelle surprise!
By far the most important, and I’d say most understated conclusion in this documentary, was the revealing statistics that say 60-70% of addicts eventually grow out of the behaviour of their own accord. It’s like a “phase” they’re going through. Unfortunately, some addicts phases can last decades, if not a lifetime!
- - - / / / - - -
Breaking news – The “Project FP” countdown has begun:
http://www.CoachTherapist.com
- - -/ / / - - -
Even if we answered the question posed, my response is “So what next?” If all addictions are illness, so what next? A boom in therapy? If addictions are all conscious choices, so what next?” The death of therapy?
Debate raged around the idea of control of use versus responsibility of use. Surely its not an either or but includes both?
And another thing – I have to point out that Dr Byron does a lot of “mind reading” when she listens to what a client says, then interprets it and suggests her label for what they just said. Clean Language and NLP prohibited that addiction decades ago!
Tony Robbins suggested [or rather borrowed someone else’s model and renamed it as he was taught to do by Jay Abraham using Jay’s Maven Strategy] that any behaviour that meets 3 of the 6 human needs becomes an addiction. And that’s a very individual thing. Until they find another more effective vehicle that meets those needs, which would tie in with the “phase” concept.
By the way, if you’re a TFT or EFT user [and I chose that term carefully] is it normal for you to tap the client? I always practice a hands off approach and get them to learn tapping points themselves, and besides, I don’t like litigation. Feedback please…
Dr Byron’ conclusions? Addiction is an illness and there are loads of unproven complementary and alternative practitioners making boatloads of cash out of it.
That makes me so angry, I’m off to play World Of Warcraft for 3 days…
Wednesday, April 16, 2008
Medication or Meditation Part 2
Did you manage to catch the documentary on BBC during the week with Professor Kathy Sykes investigating the myths, facts and benefits of meditation?
She started in a monastery in Nepal by interviewing “the happiest man in the world” and then went on to start an impressively disciplined meditation practice. When most people first try meditation or self-hypnosis they usually can’t sit still for very long cos their conscious mind races with thoughts and distractions. You’ve probably found that to be true.
But give it long enough, and something inevitably happens. Yup, her stuff came up! Sadness about her father’s death and all this repressed emotion that she didn’t even know was in there. And this is the essential first step in my HGE method - to strengthen the connection between the conscious and the unconscious minds through trance.
When asked what the benefits of meditation are, the monk stated “emotional balance, the banishing of anxiety and a change in the way you experience every moment of your life”. Not bad for a built in, no cost approach!
What struck me was here is a professor, a physicist no less, making a meal out of something really basic and easy to comprehend. She was surprised that the relaxation response affected the physical body! At this point I’m shouting at the TV!
Next we’re taken to a closed community in the US where they practice TM – transcendental meditation. But did they have to focus on the guys bouncing across the floor in the Lotus position? “You won’t actually see them levitate” she was told. Didn’t do much for their street credibility.
So there you have it – the big revelation is that, and I quote “Meditation might help anyone deal with life”. Get away…
What was far more intriguing was the medical research that shows the more you meditate, the thicker the Insula gets. The Insula is a thin layer of brain tissue that helps you feel internal states – hunger, thirst and emotion. Science proves that he more you meditate, the more you physically change the structure of your brain tissue. Thus strengthening the connection between the conscious mind and the unconscious mind.
Which brings me right back to where I started this discussion.
So my advice is this – if you don’t close your eyes and go inside on a regular basis, why not start right after you finish reading this? Take 5 minutes to breathe deeply, close your eyes and listen, really listen for what comes up…
And if you are a seasoned meditation veteran, I bet you could do it more often…
She started in a monastery in Nepal by interviewing “the happiest man in the world” and then went on to start an impressively disciplined meditation practice. When most people first try meditation or self-hypnosis they usually can’t sit still for very long cos their conscious mind races with thoughts and distractions. You’ve probably found that to be true.
But give it long enough, and something inevitably happens. Yup, her stuff came up! Sadness about her father’s death and all this repressed emotion that she didn’t even know was in there. And this is the essential first step in my HGE method - to strengthen the connection between the conscious and the unconscious minds through trance.
When asked what the benefits of meditation are, the monk stated “emotional balance, the banishing of anxiety and a change in the way you experience every moment of your life”. Not bad for a built in, no cost approach!
What struck me was here is a professor, a physicist no less, making a meal out of something really basic and easy to comprehend. She was surprised that the relaxation response affected the physical body! At this point I’m shouting at the TV!
Next we’re taken to a closed community in the US where they practice TM – transcendental meditation. But did they have to focus on the guys bouncing across the floor in the Lotus position? “You won’t actually see them levitate” she was told. Didn’t do much for their street credibility.
So there you have it – the big revelation is that, and I quote “Meditation might help anyone deal with life”. Get away…
What was far more intriguing was the medical research that shows the more you meditate, the thicker the Insula gets. The Insula is a thin layer of brain tissue that helps you feel internal states – hunger, thirst and emotion. Science proves that he more you meditate, the more you physically change the structure of your brain tissue. Thus strengthening the connection between the conscious mind and the unconscious mind.
Which brings me right back to where I started this discussion.
So my advice is this – if you don’t close your eyes and go inside on a regular basis, why not start right after you finish reading this? Take 5 minutes to breathe deeply, close your eyes and listen, really listen for what comes up…
And if you are a seasoned meditation veteran, I bet you could do it more often…
Monday, April 14, 2008
Coach/Therapist Challenge # 2
This update coverns Challenge #2 that we’ve heard from our readers about the impending release of "Project FP" - the complete turnkey solution to attracting clients and building a fully booked Practice.
[We already addressed the #1 challenge about difficulty getting clients in an earlier post below]
CHALLENGE: Where do I find the time to study, do my day job and find clients?
BACKGROUND: When I released the sneak preview of Project FP lots of people were stunned by the size of the thing. A major concern that came out as a frequent issue amongst the Coaches & Therapists in our online survey was finding the time to fit it all in.
SOLUTION: While the concern is completely understandable, I want to reassure you that I’ve taken care of that too. This resource is broken down into easy baby steps which you take at your own pace, so you devote as much time as you’re willing to commit. If that’s only an hour a week, then this will still work for you.
Yes, Project FP is big [right now 144 different resources and still growing] but a great deal of the strategies and methods outlined are actually QUICKER and more IMPACTFUL than some of the inefficient practice building I’ll wager you’re doing [or not doing!] right now.
Most Coaches and Therapists I’ve met think that all they need is a website, a nice brochure and shiny business cards and the clients will flock to you. If all it took was a brochure website, a leaflet and a business card, then we’d all be fully booked. Yes we need the logical, left brain legwork to market ourselves, but that’s actually a very small part of what actually works.
When I trained with CoachU one of the things I noticed about most of our teachers was that hardly any of them had brochures and business cards, and their websites weren’t the usual format [About me, What Is Coaching? Blah blah blah] that you see everywhere.
BOTTOM LINE: So expect a higher level of strategy – Mindset and Motivation, empowering beliefs of business pioneers, the secret hidden strategy behind every major flourishing practice, positioning techniques to get noticed above your competition, creating an irresistible offer, systemisation, automation and attraction principles that bring business to you [I’m not kidding!].
The FP approach also comes with free fast track teleclasses every day for 5 days straight, to let you hit the ground running, as well a host of tools that actually save you time, or work to build your Practice 24hours a day, even when you sleep…
Stay tuned for more details. We will be opening the doors to “Project FP” on Wednesday the 16th of April at precisely 11.59 am UK time. The best way to stay informed is by joining our VIP announcement list.
If you haven't already, you can add your name to the red carpet at
http://www.coachtherapist.com/vip-notification-list.html
Best regards,
Jonathan
[We already addressed the #1 challenge about difficulty getting clients in an earlier post below]
CHALLENGE: Where do I find the time to study, do my day job and find clients?
BACKGROUND: When I released the sneak preview of Project FP lots of people were stunned by the size of the thing. A major concern that came out as a frequent issue amongst the Coaches & Therapists in our online survey was finding the time to fit it all in.
SOLUTION: While the concern is completely understandable, I want to reassure you that I’ve taken care of that too. This resource is broken down into easy baby steps which you take at your own pace, so you devote as much time as you’re willing to commit. If that’s only an hour a week, then this will still work for you.
Yes, Project FP is big [right now 144 different resources and still growing] but a great deal of the strategies and methods outlined are actually QUICKER and more IMPACTFUL than some of the inefficient practice building I’ll wager you’re doing [or not doing!] right now.
Most Coaches and Therapists I’ve met think that all they need is a website, a nice brochure and shiny business cards and the clients will flock to you. If all it took was a brochure website, a leaflet and a business card, then we’d all be fully booked. Yes we need the logical, left brain legwork to market ourselves, but that’s actually a very small part of what actually works.
When I trained with CoachU one of the things I noticed about most of our teachers was that hardly any of them had brochures and business cards, and their websites weren’t the usual format [About me, What Is Coaching? Blah blah blah] that you see everywhere.
BOTTOM LINE: So expect a higher level of strategy – Mindset and Motivation, empowering beliefs of business pioneers, the secret hidden strategy behind every major flourishing practice, positioning techniques to get noticed above your competition, creating an irresistible offer, systemisation, automation and attraction principles that bring business to you [I’m not kidding!].
The FP approach also comes with free fast track teleclasses every day for 5 days straight, to let you hit the ground running, as well a host of tools that actually save you time, or work to build your Practice 24hours a day, even when you sleep…
Stay tuned for more details. We will be opening the doors to “Project FP” on Wednesday the 16th of April at precisely 11.59 am UK time. The best way to stay informed is by joining our VIP announcement list.
If you haven't already, you can add your name to the red carpet at
http://www.coachtherapist.com/vip-notification-list.html
Best regards,
Jonathan
Thursday, April 10, 2008
Coach/Therapist Challenge # 1
We have heard 3 major challenges from our readers about the impending release of "Project FP" - the complete turnkey solution to attracting clients and building a fully booked Practice. This update addresses the #1 challenge...
[By the way, I have just loaded a sneak preview of “Project FP”. You can look at the “spy photos” right now at this link:
http://coachtherapist.com/sneak-preview.html
[Shameless plug ;-) - feel free to pass this link onto any other Coaches & Therapists you know who needs help growing their practice]
CHALLENGE: How do I attract a steady stream of clients who can afford what I offer?
BACKGROUND: A couple of months ago I let it slip to my clients that we were getting ready to release a Practice Building resource all about marketing and promoting yourself as a Coach or Therapist, even if you squirm at the word "marketing"...
That little slip created a bit of a flurry of emails from my client bank. And funnily enough, the biggest concern was exactly what I suspected all along. I often see small circles of therapists sitting drinking tea together in clinics all over the place, because none of them have anyone to treat!
Or Coaches who have huge gaping spaces in their diaries and they just aren't paying the bills from their Coaching practice, so they rely on the other breadwinner in the family, or they have a "real job" as well.
SOLUTION: So given that background, I've compiled a complete list of 48 ways to get clients. Every method I can think of, that I've used. In fact, number 49 will be added shortly if it pans out the way I think it will.
You see, the problem isn't knowing what to do - there's plenty of information out there - books, websites, teleclasses. Any good Coach Training programme will cover "Getting Clients" at some point, and if it didn't I'd ask for my money back! We spent at least 8 weeks on that topic alone at Coach U.
The solution is having a step by step, prioritised baby steps game plan in place, so you do things at your own pace, but in the right order. Actually, getting clients is Step 7 in my system - there are FAR MORE vital steps to implement FIRST, and that's why people struggle.
So when we go live [which will hopefully be week commencing April 14th] the first 150 Founder Members will get all 48 methods + audio training + cheat sheets + free teleclass support for a ridiculously low special offer price.
When we open "Project FP" back up again for new members, I will be raising the price drastically. Raising the price keeps the group size manageable and will pay me back for the enormous effort and costs involved in setting this thing up.
BOTTOM LINE: If you implemented just one of the 48 Pillars as I call them, one per week, and you had 48 sources of new clents working for you, just imagine how busy your diary would get. You'd need a waiting list!
Speaking of waiting lists :-) I am promoting the launch FIRST to those on my internal mailing lists. The best way to stay informed is by joining our VIP notification list. If you haven't already, you can add your name to the red carpet at
http://www.coachtherapist.com/vip-notification-list.html
[By the way, I have just loaded a sneak preview of “Project FP”. You can look at the “spy photos” right now at this link:
http://coachtherapist.com/sneak-preview.html
[Shameless plug ;-) - feel free to pass this link onto any other Coaches & Therapists you know who needs help growing their practice]
CHALLENGE: How do I attract a steady stream of clients who can afford what I offer?
BACKGROUND: A couple of months ago I let it slip to my clients that we were getting ready to release a Practice Building resource all about marketing and promoting yourself as a Coach or Therapist, even if you squirm at the word "marketing"...
That little slip created a bit of a flurry of emails from my client bank. And funnily enough, the biggest concern was exactly what I suspected all along. I often see small circles of therapists sitting drinking tea together in clinics all over the place, because none of them have anyone to treat!
Or Coaches who have huge gaping spaces in their diaries and they just aren't paying the bills from their Coaching practice, so they rely on the other breadwinner in the family, or they have a "real job" as well.
SOLUTION: So given that background, I've compiled a complete list of 48 ways to get clients. Every method I can think of, that I've used. In fact, number 49 will be added shortly if it pans out the way I think it will.
You see, the problem isn't knowing what to do - there's plenty of information out there - books, websites, teleclasses. Any good Coach Training programme will cover "Getting Clients" at some point, and if it didn't I'd ask for my money back! We spent at least 8 weeks on that topic alone at Coach U.
The solution is having a step by step, prioritised baby steps game plan in place, so you do things at your own pace, but in the right order. Actually, getting clients is Step 7 in my system - there are FAR MORE vital steps to implement FIRST, and that's why people struggle.
So when we go live [which will hopefully be week commencing April 14th] the first 150 Founder Members will get all 48 methods + audio training + cheat sheets + free teleclass support for a ridiculously low special offer price.
When we open "Project FP" back up again for new members, I will be raising the price drastically. Raising the price keeps the group size manageable and will pay me back for the enormous effort and costs involved in setting this thing up.
BOTTOM LINE: If you implemented just one of the 48 Pillars as I call them, one per week, and you had 48 sources of new clents working for you, just imagine how busy your diary would get. You'd need a waiting list!
Speaking of waiting lists :-) I am promoting the launch FIRST to those on my internal mailing lists. The best way to stay informed is by joining our VIP notification list. If you haven't already, you can add your name to the red carpet at
http://www.coachtherapist.com/vip-notification-list.html
Monday, April 07, 2008
Quick announcement and a favour…
Hi there,
Jonathan Clark here, and I need to ask you for a favour...
I’m going to help new and experienced Life Coaches and Therapists who hate marketing and don’t really know how to get clients consistently. “Project FP” will be launched within the next week or so...
We have literally been working on this all-out for the last 8 months solid, putting together the ideal package as voted for in an email survey that you probably took part in. But before we roll it out officially, we need to ask you a couple of questions. Can you help us out?
Please take a minute to answer this super-short survey - there are only 2 questions.
You can answer the questions [and get the FIRST sneak preview of this amazing resource] at this web page:
http://coachtherapist.com/questions.html
Many thanks in advance,
Jonathan
Jonathan Clark here, and I need to ask you for a favour...
I’m going to help new and experienced Life Coaches and Therapists who hate marketing and don’t really know how to get clients consistently. “Project FP” will be launched within the next week or so...
We have literally been working on this all-out for the last 8 months solid, putting together the ideal package as voted for in an email survey that you probably took part in. But before we roll it out officially, we need to ask you a couple of questions. Can you help us out?
Please take a minute to answer this super-short survey - there are only 2 questions.
You can answer the questions [and get the FIRST sneak preview of this amazing resource] at this web page:
http://coachtherapist.com/questions.html
Many thanks in advance,
Jonathan
Friday, April 04, 2008
The Force Is Strong In this One...
I couldn't resist putting these on here...
My mobile phone deal lets me get a new model every year for free, so I grabbed the new Sony Ericsson. However, I had all these great photos of baby Luke from the day he was born right up to his 2nd birthday in February this year. Trouble was, I was concerned I might lose them when I switched over to the new phone.
So thanks to the great God Ebay, conflicting advice from different mobile phone shops, and a lot of patient fiddling, I present to you..in all his glory...young Skywalker...
Wednesday, April 02, 2008
Coaching Weapons Of Mass Distribution
McDonalds isn’t a place I find myself in very often. We prefer to eat in a restaurant where the menu isn’t on the roof. But pressed for time, a ravenous two year old in tow and rush hour just starting, it seemed like a good idea…
So there we are standing in line, wondering what we’ll have, squinting to read the options from the back of the queue, and it struck me. Is this really an efficient way of running a business, or not?
In my role as a Practice Building Coach, I teach an invisible secret weapon strategy that adds profits to any practice, makes business easier for the owner, adds massive value for the client, stimulates creativity and allows you to capture the sales that you’d otherwise have missed.
The magic bullet [though there isn’t one] is the Conveyor Belt analogy – to firstly have in place a funnel at the front which draws prospects to you. This is sometimes called an “ethical lure” – a free report, an e-book, a 5 part e-course, some kind of information in exchange for the customer’s contact details. This is also known as “front end acquisition”, acquiring new leads at the front end of the conveyor belt.
Every good Coaching or Therapist website should have some kind of free information available in exchange for the prospect’s email address, thus building a list of interested possible clients.
Think back to McDonalds. Just how do they get people in the door in the first place? Apart from high visibility in the main street, and the occasional TV advert, just how do they “get you”? We had no plans to go there till we spotted the familiar red and yellow signage [and aren’t they all the same colour? The colour Red stimulates appetite. Think red light district. Red for danger…]
Or is it the case that they have such a strong brand awareness that they don’t need to promote themselves?
And what else could they be doing while we stand in the obligatory line? Wasted opportunity # 1. What about screens on the walls with offers, or adverts, or club memberships? A child’s entertainer, close up magician, or a customer services rep at least. Seems like a missed opportunity to have us all just stand there like patient cattle…
What then happens is the client is offered the chance to “upgrade” and actually make a small purchase. In internet marketing you often get what’s called an OTO [one time offer], a screen that will literally only appear one time and if you don’t take it you lose it. This is a real moment of truth in the business ladder as the prospect becomes a paying client, albeit with only a small purchase. But it demonstrates trust and starts the buying cycle.
The aim of the game is to have that client now move along the conveyor, purchasing bigger and more expensive products and services as they continue their client relationship with that company. This is what’s termed as “the upsell”. Think what Amazon does – as you browse books, they let you know that “buyers of this book have also bought…” at the bottom of the page.
So in McDonalds, we pick our meals and we’re asked if we want to “go large”, thus adding an upsell to the offer, giving the customer added value and increasing their profits in one fell swoop.
Now we’re in the backend – where all the money is – the client will come back and buy more, and more often, because now they know you, like you and trust you.
And when you get the Amazon book in the mail, guess what’s included in the box? More offers for other products and services that they think you might be interested in. Amazon really have it sewn up because now they’ll even buy your used books back off you, so they can resell them at second hand prices. A tight business model!
Does it work? Think how quickly Amazon has grown into a household name.
And once they have you on their books, you will get followed up with offers, discount vouchers and updates, just to keep them in the front of your mind so that next time you want one of those products, you’ll naturally go to them.
But what about McDonalds? Wasted opportunity #2. Have they ever contacted you after you’ve been in? Not me. At no point do they capture my name, email or postal address. Can they really rely on the fact that because we bought once, we’ll always come back? That’s a dangerous assumption…
So what does this mean to you? Well, if you run your own business as a Coach or Therapist, you need to have front end acquisition tools in place to capture prospects. They should then be offered a small purchase decision to convert them into paying clients.
And once they are on your books, I recommend you regularly follow up with a series of valuable information, offers, updates and helpful material. That builds loyalty and converts more prospects into paying clients who’ll partake of your main product/service/treatment.
Another thing about MacDonald, and maybe you can tell me because I don’t know. Why don’t they do home delivery? Wasted opportunity #3. OK, there’s drive through, but think how many people would call a phone number and get a Big Mac and fries delivered to their door on a Friday night. Surely they’ve looked into that as an add-on.
Far be it for me to go up against the big boys, but I’m seeing gaps here. Gaps that any good Coach or Therapist should fill and exploit in their professional practice.
Action Steps For You:
1. What front end free information will you offer to get prospects?
2. What small product or service will come next in your conveyor belt?
3. How can you make sure you capture their contact details?
4. What will your follow up message look like?
Now I’m off to play with my free Shrek toy…
Jonathan Clark is a 6 figure Mentor Coach who helps Therapists and Coaches to make their annual income their quarterly income. For more startling truths about the industry visit www.CoachTherapist.com
So there we are standing in line, wondering what we’ll have, squinting to read the options from the back of the queue, and it struck me. Is this really an efficient way of running a business, or not?
In my role as a Practice Building Coach, I teach an invisible secret weapon strategy that adds profits to any practice, makes business easier for the owner, adds massive value for the client, stimulates creativity and allows you to capture the sales that you’d otherwise have missed.
The magic bullet [though there isn’t one] is the Conveyor Belt analogy – to firstly have in place a funnel at the front which draws prospects to you. This is sometimes called an “ethical lure” – a free report, an e-book, a 5 part e-course, some kind of information in exchange for the customer’s contact details. This is also known as “front end acquisition”, acquiring new leads at the front end of the conveyor belt.
Every good Coaching or Therapist website should have some kind of free information available in exchange for the prospect’s email address, thus building a list of interested possible clients.
Think back to McDonalds. Just how do they get people in the door in the first place? Apart from high visibility in the main street, and the occasional TV advert, just how do they “get you”? We had no plans to go there till we spotted the familiar red and yellow signage [and aren’t they all the same colour? The colour Red stimulates appetite. Think red light district. Red for danger…]
Or is it the case that they have such a strong brand awareness that they don’t need to promote themselves?
And what else could they be doing while we stand in the obligatory line? Wasted opportunity # 1. What about screens on the walls with offers, or adverts, or club memberships? A child’s entertainer, close up magician, or a customer services rep at least. Seems like a missed opportunity to have us all just stand there like patient cattle…
What then happens is the client is offered the chance to “upgrade” and actually make a small purchase. In internet marketing you often get what’s called an OTO [one time offer], a screen that will literally only appear one time and if you don’t take it you lose it. This is a real moment of truth in the business ladder as the prospect becomes a paying client, albeit with only a small purchase. But it demonstrates trust and starts the buying cycle.
The aim of the game is to have that client now move along the conveyor, purchasing bigger and more expensive products and services as they continue their client relationship with that company. This is what’s termed as “the upsell”. Think what Amazon does – as you browse books, they let you know that “buyers of this book have also bought…” at the bottom of the page.
So in McDonalds, we pick our meals and we’re asked if we want to “go large”, thus adding an upsell to the offer, giving the customer added value and increasing their profits in one fell swoop.
Now we’re in the backend – where all the money is – the client will come back and buy more, and more often, because now they know you, like you and trust you.
And when you get the Amazon book in the mail, guess what’s included in the box? More offers for other products and services that they think you might be interested in. Amazon really have it sewn up because now they’ll even buy your used books back off you, so they can resell them at second hand prices. A tight business model!
Does it work? Think how quickly Amazon has grown into a household name.
And once they have you on their books, you will get followed up with offers, discount vouchers and updates, just to keep them in the front of your mind so that next time you want one of those products, you’ll naturally go to them.
But what about McDonalds? Wasted opportunity #2. Have they ever contacted you after you’ve been in? Not me. At no point do they capture my name, email or postal address. Can they really rely on the fact that because we bought once, we’ll always come back? That’s a dangerous assumption…
So what does this mean to you? Well, if you run your own business as a Coach or Therapist, you need to have front end acquisition tools in place to capture prospects. They should then be offered a small purchase decision to convert them into paying clients.
And once they are on your books, I recommend you regularly follow up with a series of valuable information, offers, updates and helpful material. That builds loyalty and converts more prospects into paying clients who’ll partake of your main product/service/treatment.
Another thing about MacDonald, and maybe you can tell me because I don’t know. Why don’t they do home delivery? Wasted opportunity #3. OK, there’s drive through, but think how many people would call a phone number and get a Big Mac and fries delivered to their door on a Friday night. Surely they’ve looked into that as an add-on.
Far be it for me to go up against the big boys, but I’m seeing gaps here. Gaps that any good Coach or Therapist should fill and exploit in their professional practice.
Action Steps For You:
1. What front end free information will you offer to get prospects?
2. What small product or service will come next in your conveyor belt?
3. How can you make sure you capture their contact details?
4. What will your follow up message look like?
Now I’m off to play with my free Shrek toy…
Jonathan Clark is a 6 figure Mentor Coach who helps Therapists and Coaches to make their annual income their quarterly income. For more startling truths about the industry visit www.CoachTherapist.com
Tuesday, April 01, 2008
The Survey Results Are In...
Hi there,
The Feedback poured in from the Coach/Therapist survey with hundreds of responses. Not bad for a 15 question online survey. Thanks for taking part if you did.
Want to know what the most pressing problems are for Coaches and Therapists as we enter April 2008?
I’ve included the full results at www.CoachTherapist.com
New helping professionals continue to struggle to get off the ground, and 81% are still earning less than £10,000 a year.
Wow! Makes you wonder why bother?
Now I am committed to identifying the roadblocks and creating resources that help people break through.
As a result of the feedback, I am in the process of completing “Project FP” which specifically solve these headaches once and for all.
To put your name on the VIP notification list so you get first shout when we launch, just go to www.CoachTherapist.com and click the link on the left.
Thanks again for the feedback. Rest assured I am hard at work creating the very resource you’ve asked for.
Watch this space!
Jonathan Clark.
The Feedback poured in from the Coach/Therapist survey with hundreds of responses. Not bad for a 15 question online survey. Thanks for taking part if you did.
Want to know what the most pressing problems are for Coaches and Therapists as we enter April 2008?
I’ve included the full results at www.CoachTherapist.com
New helping professionals continue to struggle to get off the ground, and 81% are still earning less than £10,000 a year.
Wow! Makes you wonder why bother?
Now I am committed to identifying the roadblocks and creating resources that help people break through.
As a result of the feedback, I am in the process of completing “Project FP” which specifically solve these headaches once and for all.
To put your name on the VIP notification list so you get first shout when we launch, just go to www.CoachTherapist.com and click the link on the left.
Thanks again for the feedback. Rest assured I am hard at work creating the very resource you’ve asked for.
Watch this space!
Jonathan Clark.
Wednesday, March 26, 2008
Medication or Meditation?
I just watched “How does your memory work” on BBC2’s Horizon programme, and it was fascinating. Let me see if I can remember the highlights…
Clearly by the title the hour was spent looking at how memory works, and what happens when it starts to break down.
The Hippocampi are the part of your brain that record everything that’s going on right now, 24 hours a day – they never switch off. They take in 200 bits of information per second [that’s up on the 134 figure that I usually teach]. That information gets stored in your long term memory. We then imagine a future based on fragments of memories from the past. So if we imagine ourselves outside in the snow next winter, we create that image from our past experience of snow and winter. Fascinating.
The implication is that without our past we can’t conceive of our future.
Memory and future imagining starts at about age 5 [which is when we think the Conscious mind kicks in], and is mastered by age 9 when you’re completely aware of minutes, hours, days, weeks, months and years.
Your memory is operating at optimum capacity by age 25, yet starts to deteriorate by age 27!! Brain shrinkage actually starts at age 20, and by the time they are 85 years old 50% of people have dementia. “Memory is like a machine – it can be overworked and can wear out” we were told. Interesting belief system – I must try not to remember that!
Events in your memory cannot be deleted at will [so they said]. And about 10% of us experience something we’d rather forget [I’m surprised that the figure isn’t higher?]
The example given was Post Traumatic Stress Disorder which they described as a £close encounter with death” [generalisation?]. The emotional imprint is so strong in some people that it stays fresh.
Now here’s the scary part! They discovered that a common beta blocker that has been in use for years has a curious side effect – it dulls the emotional intensity of a memory. They described this reduction in an emotion as a breakthrough!! [For those of us who know Time Line Therapy, EFT and various other interventions, this is not news!]
The drug inhibits the formation of protein, which in turn reduces the neurological connections in the brain – thus making the memory harder to remember. [Does this sound like a good thing to you?]
A ‘recent’ finding says that just recalling a memory makes it malleable and fluid [I learned that in my NLP training in 1997]
The woman in the study who had been sexually assaulted, was asked to take the pill and then write down an account of her assault. [So dope her then fully associate her, lighting up the neurology]
After 6 weeks of doing this, when the account was read back to the poor woman, according to their measurements and charts there was a 30% reduction in intensity. And she reported that the memory came back less often.
Officials stated that “we are on the verge of an important breakthrough”, and that erasure of a memory is a bad idea as our memory of our past forms our identity and gives us continuity. “Your memory is you”. Plus, “it’s important to learn from the past so we can anticipate and avoid danger in the future” [Uh, Time Line Therapy anyone?]
So in conclusion, which would you prefer – a course of 6 weeks of beta blockers, or 15 minutes of Time Line Therapy?
Clearly by the title the hour was spent looking at how memory works, and what happens when it starts to break down.
The Hippocampi are the part of your brain that record everything that’s going on right now, 24 hours a day – they never switch off. They take in 200 bits of information per second [that’s up on the 134 figure that I usually teach]. That information gets stored in your long term memory. We then imagine a future based on fragments of memories from the past. So if we imagine ourselves outside in the snow next winter, we create that image from our past experience of snow and winter. Fascinating.
The implication is that without our past we can’t conceive of our future.
Memory and future imagining starts at about age 5 [which is when we think the Conscious mind kicks in], and is mastered by age 9 when you’re completely aware of minutes, hours, days, weeks, months and years.
Your memory is operating at optimum capacity by age 25, yet starts to deteriorate by age 27!! Brain shrinkage actually starts at age 20, and by the time they are 85 years old 50% of people have dementia. “Memory is like a machine – it can be overworked and can wear out” we were told. Interesting belief system – I must try not to remember that!
Events in your memory cannot be deleted at will [so they said]. And about 10% of us experience something we’d rather forget [I’m surprised that the figure isn’t higher?]
The example given was Post Traumatic Stress Disorder which they described as a £close encounter with death” [generalisation?]. The emotional imprint is so strong in some people that it stays fresh.
Now here’s the scary part! They discovered that a common beta blocker that has been in use for years has a curious side effect – it dulls the emotional intensity of a memory. They described this reduction in an emotion as a breakthrough!! [For those of us who know Time Line Therapy, EFT and various other interventions, this is not news!]
The drug inhibits the formation of protein, which in turn reduces the neurological connections in the brain – thus making the memory harder to remember. [Does this sound like a good thing to you?]
A ‘recent’ finding says that just recalling a memory makes it malleable and fluid [I learned that in my NLP training in 1997]
The woman in the study who had been sexually assaulted, was asked to take the pill and then write down an account of her assault. [So dope her then fully associate her, lighting up the neurology]
After 6 weeks of doing this, when the account was read back to the poor woman, according to their measurements and charts there was a 30% reduction in intensity. And she reported that the memory came back less often.
Officials stated that “we are on the verge of an important breakthrough”, and that erasure of a memory is a bad idea as our memory of our past forms our identity and gives us continuity. “Your memory is you”. Plus, “it’s important to learn from the past so we can anticipate and avoid danger in the future” [Uh, Time Line Therapy anyone?]
So in conclusion, which would you prefer – a course of 6 weeks of beta blockers, or 15 minutes of Time Line Therapy?
Sunday, March 02, 2008
Project FP Is Coming...
On February 2nd I started an online survey at www.CoachTherapist.com to ask the marketplace the true state of the Therapy and Coaching industry today, and the feedback so far has been startling.
Initial survey results show that the majority are female, aged 36 - 45 and earn less than £10,000 per year.
Now the survey is still on line, and if you're a Coach or a Therapist of any kind then go and take part - its anonymous.
So much for the "Million Dollar Coach" or "Superstar Therapist" hype that gets bandied about so much.
On the same site you can add your name to the VIP Notification list for "Project FP".
What the heck is "Project FP"? I'm not telling just yet, but suffice to say that if you're a new or struggling practitioner, you're about to be handed the solution on a plate.
So cast your vote and get on the VIP list - you'll kick yourself if you miss it...
Tuesday, February 26, 2008
Calling All NLP Practitioners...
As you know we're in the run up to my 22nd NLP + HGE Practitioner Course.
To celebrate it, I've even dedicated a new website just for that programme, and its at www.theNLPcourse.com
I've put a Forum on that site, but it's feeling lonely and empty inside...[awww]
If you're already a Practitioner, would you be kind enough to log in and leave some comments in there, to start off the conversation?
Comments on your course when you did it, what's happened since then, your best result using NLP?
Any comments would get the discussion board from empty to buzzing, so it won't need a breakthrough session.
Hope to see you in there,
Jonathan
To celebrate it, I've even dedicated a new website just for that programme, and its at www.theNLPcourse.com
I've put a Forum on that site, but it's feeling lonely and empty inside...[awww]
If you're already a Practitioner, would you be kind enough to log in and leave some comments in there, to start off the conversation?
Comments on your course when you did it, what's happened since then, your best result using NLP?
Any comments would get the discussion board from empty to buzzing, so it won't need a breakthrough session.
Hope to see you in there,
Jonathan
Friday, February 22, 2008
Shocking Report
There's 2 things I wanted to tell you about.
Those who know me know that I am patient and polite. In school my
friends used to call me "Gentleman John" [embarassing or what!]
You'll usually catch me in a really good mood.
But lately something's really crawled under my skin. I've been
talking to lots of people by phone and email...trying to be
patient and bite my tongue...but I just can't do it anymore.
My next NLP + HGE Practitioner Course starts on March 22nd, so I've
been kept very busy handling enquiries and talking to guys and gals
who want to learn NLP, Huna, Time Line Therapy and Hypnosis either
for their own personal development, or to get into a new career as
a Coach, as a Therapist or Consultant.
In fact, the Early Bird £430 Discount is still valid till Midnight
tonight Friday 22nd February. See www.theNLPcourse.com
But, and it's a big but, I'm getting to hear a lot of horror stories
about people signing up for NLP courses, getting poor training and
not being able to get their money back. Or being confused by the
Trainer and then being told they're STUPID. And coming out of a 7
day course impressed, but totally incapable of doing NLP themselves.
The most unbelievable one for me is dodgy characters that give you
a certificate because you bought their CDs on Ebay!
So I've written a Consumer Advice Guide to make sure you can avoid
this kind of thing, if you're thinking about learning NLP. Who am
I to take this kind of a stand? I'm an NLP Trainer, Author and
passionate enthusiast, and these cowboy tactics harm my reputation
and my industry.
As an Independent Financial Advisor in the UK, I was under the
close scrutiny, continual assessment and strict codes of practice
enforced by governing bodies that had full legal clout behind them.
If a client was unhappy or had felt they were misled, the full
weight of the law could be brought down upon the Company that was
responsible.
This doesn't exist in the NLP world! The so called "Governing
Bodies" in the NLP community have no real power, no enforcement and
weak assessment. Frankly, you can buy your way up the NLP ladder
and become a Trainer even if you've never seen a real live client
in your life. So when a student asks them "How have you used this
with real clients?", how can they answer honestly? And do you
really want to be one of their first ever students?
Here's the truth - I know of one NLP Trainer who, despite
allegations against him for child abuse, continues to work
exclusively with children. Unbelievable! Ironically, the same
individual has set up a fictitious "Institute for NLP Ethics"!!!
Hmmm...
Several female clients have complained to me [privately of course]
about seduction and hypnosis techniques being used inappropriately,
but they're all too scared to challenge the male NLP Trainer doing
it. Can you imagine?
I know of 3 so called "Life Coaches" whose experience consists of
a 3 day training course and 12 written homework assignments! But
will it tell you that on their brochures and websites? I doubt it.
It's no wonder that there are hundreds of people who think NLP is
a bit dodgy. AND, they are giving my chosen industry a bad name,
and that affects me.
Now you tell me, how can the "powers that be" prevent people like
this from practicing?
Do I have a bee in my bonnet about this? Yes I do. However,
it's not in my power to stop them. So I'm going to offer you the
next best thing...
In the next few minutes alarm bells might go off as you become aware
of some of the pitfalls of going into an NLP training blind...and the
ugly side of this industry that noone else has told you about.
It's not my intention to slam or offend anyone in particular here - there
will be no "naming and shaming", but I know you might get hot under
the collar after reading this report.
If you're not planning on studying NLP then give this a miss. But if
you are, or know someone who is planning to, then please make them
aware.
You can download the Guide here.
To your personal growth,
Those who know me know that I am patient and polite. In school my
friends used to call me "Gentleman John" [embarassing or what!]
You'll usually catch me in a really good mood.
But lately something's really crawled under my skin. I've been
talking to lots of people by phone and email...trying to be
patient and bite my tongue...but I just can't do it anymore.
My next NLP + HGE Practitioner Course starts on March 22nd, so I've
been kept very busy handling enquiries and talking to guys and gals
who want to learn NLP, Huna, Time Line Therapy and Hypnosis either
for their own personal development, or to get into a new career as
a Coach, as a Therapist or Consultant.
In fact, the Early Bird £430 Discount is still valid till Midnight
tonight Friday 22nd February. See www.theNLPcourse.com
But, and it's a big but, I'm getting to hear a lot of horror stories
about people signing up for NLP courses, getting poor training and
not being able to get their money back. Or being confused by the
Trainer and then being told they're STUPID. And coming out of a 7
day course impressed, but totally incapable of doing NLP themselves.
The most unbelievable one for me is dodgy characters that give you
a certificate because you bought their CDs on Ebay!
So I've written a Consumer Advice Guide to make sure you can avoid
this kind of thing, if you're thinking about learning NLP. Who am
I to take this kind of a stand? I'm an NLP Trainer, Author and
passionate enthusiast, and these cowboy tactics harm my reputation
and my industry.
As an Independent Financial Advisor in the UK, I was under the
close scrutiny, continual assessment and strict codes of practice
enforced by governing bodies that had full legal clout behind them.
If a client was unhappy or had felt they were misled, the full
weight of the law could be brought down upon the Company that was
responsible.
This doesn't exist in the NLP world! The so called "Governing
Bodies" in the NLP community have no real power, no enforcement and
weak assessment. Frankly, you can buy your way up the NLP ladder
and become a Trainer even if you've never seen a real live client
in your life. So when a student asks them "How have you used this
with real clients?", how can they answer honestly? And do you
really want to be one of their first ever students?
Here's the truth - I know of one NLP Trainer who, despite
allegations against him for child abuse, continues to work
exclusively with children. Unbelievable! Ironically, the same
individual has set up a fictitious "Institute for NLP Ethics"!!!
Hmmm...
Several female clients have complained to me [privately of course]
about seduction and hypnosis techniques being used inappropriately,
but they're all too scared to challenge the male NLP Trainer doing
it. Can you imagine?
I know of 3 so called "Life Coaches" whose experience consists of
a 3 day training course and 12 written homework assignments! But
will it tell you that on their brochures and websites? I doubt it.
It's no wonder that there are hundreds of people who think NLP is
a bit dodgy. AND, they are giving my chosen industry a bad name,
and that affects me.
Now you tell me, how can the "powers that be" prevent people like
this from practicing?
Do I have a bee in my bonnet about this? Yes I do. However,
it's not in my power to stop them. So I'm going to offer you the
next best thing...
In the next few minutes alarm bells might go off as you become aware
of some of the pitfalls of going into an NLP training blind...and the
ugly side of this industry that noone else has told you about.
It's not my intention to slam or offend anyone in particular here - there
will be no "naming and shaming", but I know you might get hot under
the collar after reading this report.
If you're not planning on studying NLP then give this a miss. But if
you are, or know someone who is planning to, then please make them
aware.
You can download the Guide here.
To your personal growth,
Sunday, February 10, 2008
I've Added 3 Days To NLP Practitioner At No Cost
March 22nd will see my 22nd NLP and HGE Practitioner launch, and this time its 10 days of NLP, Hypnosis, Time Line Therapy and personal development - at the same price as the 7 day course last year!
And here's what people are saying about it...
Take a look at the brand new website which tells the full story.
Remember, if you're already certified you can refresh your training for £213.
If you're one of my affiliates, you'll earn £426 for every friend or colleague that you recommend who does the course. [And if you're not in the affiliate programme yet, go to www.latentprofit.com and sign up for free.]
Hope to see you there!
Jonathan
And here's what people are saying about it...
Take a look at the brand new website which tells the full story.
Remember, if you're already certified you can refresh your training for £213.
If you're one of my affiliates, you'll earn £426 for every friend or colleague that you recommend who does the course. [And if you're not in the affiliate programme yet, go to www.latentprofit.com and sign up for free.]
Hope to see you there!
Jonathan
Saturday, February 02, 2008
If You're A Coach Or Therapist...
I'm putting together what I consider to be the most practical, easy to use and profitable Practice Building for Coaches and Therapists resource on the market, but I can't launch it until I know its EXACTLY what therapists & coaches really need.
So I need your help. If you could fill in the short survey below, I can tailor make the new service to suit the needs and hassles that Therapists or Life Coaches have in the real world today.
In return, I'm going to gift you 9 Power-Packed Secrets To Dominate Your Market & Build A Waiting List of Customers...And They Work Like Magic!
Just go to www.coachtherapist.com
And if you're not a Coach or Therapist, would you be so kind as to help them, and help me, by passing on this message?
Many thanks in advance,
Jonathan
So I need your help. If you could fill in the short survey below, I can tailor make the new service to suit the needs and hassles that Therapists or Life Coaches have in the real world today.
In return, I'm going to gift you 9 Power-Packed Secrets To Dominate Your Market & Build A Waiting List of Customers...And They Work Like Magic!
Just go to www.coachtherapist.com
And if you're not a Coach or Therapist, would you be so kind as to help them, and help me, by passing on this message?
Many thanks in advance,
Jonathan
Friday, January 25, 2008
Makes you think...
CONGRATULATIONS TO ALL THE KIDS WHO WERE BORN IN THE 1920's, 30's 40's, 50's, 60's and 70’s!!
First, we survived being born to mothers who smoked and/or drank while they carried us and lived in houses full of asbestos.
They took aspirin, ate blue cheese & tuna from a can, and didn't get tested for diabetes or cervical cancer.
Then after that trauma, our baby cots were covered with bright coloured lead-based paints.
We had no childproof lids on medicine bottles, doors or cabinets and when we rode our bikes, we had no helmets or shoes, not to mention, the risks we took cadging lifts.
As children, we would ride in cars with no seat belts or air bags.
A trip to the coast on a warm day was always a special treat.
We drank water from the stream and NOT from a bottle.
Take away food was limited to fish and chips, no pizza shops, McDonalds, KFC, Subway or Kebabs.
Even though all the shops closed at 6.00pm and only opened for a few hours at weekends, somehow we didn't starve to death!
We shared one soft drink with four friends, from one bottle and NO ONE actually died from this.
We could collect old drink bottles and cash them in at the corner shop and buy fruit Spangles and some bangers to blow up frogs with.
We ate buns, white bread and real butter and drank soft drinks with sugar in it, but we weren't overweight because......
WE WERE ALWAYS OUTSIDE PLAYING!!
We would leave home in the morning and play all day, as long as we were back when the streetlights came on.
No mobile phones – no one was able to reach us all day. And we were always O.K.
We would spend hours building our trolleys out of scraps and then ride down the hill, only to find out we forgot the brakes. We built tree houses and dens and played in streams with matchbox cars.
We did not have Playstations, Nintendo's, X-boxes, no video games at all, no 99 channels on Sky, no video tape or DVD movies, no surround sound, no personal computers, no Internet or Internet chat rooms..........WE HAD FRIENDS and we went outside and found them!
We fell out of trees, got cut, broke bones and teeth and there were no Lawsuits from these accidents.
Only girls had pierced ears!
We ate worms and mud pies made from dirt, and the worms did not live in us forever.
You could only buy Easter Eggs and Hot Cross buns at Easter time.......no really!
We had air guns and catapults for our birthdays,
We drank milk laced with Strontium 90 from cows that had eaten grass covered in nuclear fallout from the atomic testing.
We rode bikes or walked to a friend's house and knocked on the door or rang the bell, or just yelled for them from the street!
Mum didn't have to go to work to help dad make ends meet!
Mum & dad didn’t need Brandy, Whisky whatever when they came in from work!
Footy had tryouts and not everyone made the team. Those who didn't had to learn to deal with disappointment. Imagine that!!
Our teachers used to belt us with big sticks and leather straps and bully's always ruled the playground at school.
The idea of a parent bailing us out if we broke the law was unheard of. They actually sided with the law!
Our parents got married before they had children and didn't invent stupid names for their kids like 'Kylie' and 'Blade'
This generation has produced some of the best risk-takers, problem solvers and inventors ever!
The past 70 years have been an explosion of innovation and new ideas.
We had freedom, failure, success and responsibility, and we learned
HOW TO DEAL WITH IT ALL!
And YOU are one of them!
CONGRATULATIONS!
You might want to share this with others who have had the luck to grow up as kids, before the lawyers and the government regulated our lives for our own good.
And while you are at it, forward it to your kids so they will know how brave their parents were.
Kind of makes you want to run through the house with scissors, doesn't it?!
PS -The big type is because your eyes are shot at your age
First, we survived being born to mothers who smoked and/or drank while they carried us and lived in houses full of asbestos.
They took aspirin, ate blue cheese & tuna from a can, and didn't get tested for diabetes or cervical cancer.
Then after that trauma, our baby cots were covered with bright coloured lead-based paints.
We had no childproof lids on medicine bottles, doors or cabinets and when we rode our bikes, we had no helmets or shoes, not to mention, the risks we took cadging lifts.
As children, we would ride in cars with no seat belts or air bags.
A trip to the coast on a warm day was always a special treat.
We drank water from the stream and NOT from a bottle.
Take away food was limited to fish and chips, no pizza shops, McDonalds, KFC, Subway or Kebabs.
Even though all the shops closed at 6.00pm and only opened for a few hours at weekends, somehow we didn't starve to death!
We shared one soft drink with four friends, from one bottle and NO ONE actually died from this.
We could collect old drink bottles and cash them in at the corner shop and buy fruit Spangles and some bangers to blow up frogs with.
We ate buns, white bread and real butter and drank soft drinks with sugar in it, but we weren't overweight because......
WE WERE ALWAYS OUTSIDE PLAYING!!
We would leave home in the morning and play all day, as long as we were back when the streetlights came on.
No mobile phones – no one was able to reach us all day. And we were always O.K.
We would spend hours building our trolleys out of scraps and then ride down the hill, only to find out we forgot the brakes. We built tree houses and dens and played in streams with matchbox cars.
We did not have Playstations, Nintendo's, X-boxes, no video games at all, no 99 channels on Sky, no video tape or DVD movies, no surround sound, no personal computers, no Internet or Internet chat rooms..........WE HAD FRIENDS and we went outside and found them!
We fell out of trees, got cut, broke bones and teeth and there were no Lawsuits from these accidents.
Only girls had pierced ears!
We ate worms and mud pies made from dirt, and the worms did not live in us forever.
You could only buy Easter Eggs and Hot Cross buns at Easter time.......no really!
We had air guns and catapults for our birthdays,
We drank milk laced with Strontium 90 from cows that had eaten grass covered in nuclear fallout from the atomic testing.
We rode bikes or walked to a friend's house and knocked on the door or rang the bell, or just yelled for them from the street!
Mum didn't have to go to work to help dad make ends meet!
Mum & dad didn’t need Brandy, Whisky whatever when they came in from work!
Footy had tryouts and not everyone made the team. Those who didn't had to learn to deal with disappointment. Imagine that!!
Our teachers used to belt us with big sticks and leather straps and bully's always ruled the playground at school.
The idea of a parent bailing us out if we broke the law was unheard of. They actually sided with the law!
Our parents got married before they had children and didn't invent stupid names for their kids like 'Kylie' and 'Blade'
This generation has produced some of the best risk-takers, problem solvers and inventors ever!
The past 70 years have been an explosion of innovation and new ideas.
We had freedom, failure, success and responsibility, and we learned
HOW TO DEAL WITH IT ALL!
And YOU are one of them!
CONGRATULATIONS!
You might want to share this with others who have had the luck to grow up as kids, before the lawyers and the government regulated our lives for our own good.
And while you are at it, forward it to your kids so they will know how brave their parents were.
Kind of makes you want to run through the house with scissors, doesn't it?!
PS -The big type is because your eyes are shot at your age
Thursday, January 24, 2008
Last Call For Bootcamp...
The Fully Booked Bootcamp practice building and income boosting programme starts on Sunday the 27th of January. After that, you’ll have to wait A YEAR till January 2009 before you can do it again. I know you might still be thinking about taking part, so you only have [at the time of writing this] 48 hours to book your seat.
If you’ve already decided that this is for you, just go to www.fullybookedbootcamp.com and use the “Priority Reservation” link, or alternatively call Eileen on 0800 072 5792. If you’re not sure, phone anyway. There is still room.
Between a video campaign on YouTube and 3 other video sites, articles, emails, personal invitations, a teleclass, a one day live event, a postcard campaign, Blogging, my affiliate programme, social bookmarking, Google Adwords and several other website adverts, it’s been MAD in my office. We’ve been kept busy with emails and phone calls about the 12 month programme, and several similar questions or queries kept coming up.
[By the way, imagine if you had all that promoting YOUR product or service….]
If you missed the teleclass and the one day “Client Magnet” seminar, you might like to read what folks have been asking about, and my best advice below.
Its January, I’m broke after Xmas and the economy is shaky – all the more reason to create an additional income stream doing something you enjoy. How else are you going to find the money to pay the credit cards and the higher mortgage? Are you just crossing your fingers and hoping the interest rates will drop and your employer will suddenly increase your salary? Or that magically clients will start flooding towards you? AIN’T GOING TO HAPPEN! I’ll show you exactly how to do it in the real world and I’ll even hold your hand over the next 12 months to help you.
The course fee is too high – I honestly did struggle with this – I wanted it to be high enough so it forced commitment and made you take it seriously, but it also had to be within reach for new start-ups and struggling businesses. That’s why the monthly fee is £466. Now understand this – the FIRST priority on Bootcamp will be to create a business plan that increases your income by at least £500 per month, thereby making your participation essentially FREE. Remember also that there’s a £6,000 guarantee on the course. You can all about it at www.fullybookedbootcamp.com
Can’t manage to the live training days in Glasgow each month – OK, here’s an alternative that several people have opted for. You get the audio CD recordings of each month of Bootcamp in monthly home study packs sent to you, 8 CDs at a time. So in fact you have a permanent library of content each month that you’ll refer back to forever. AND, you can still take part on the mid-month teleclasses and be part of the group. More than that, we’ll arrange to speak on a half hour mentoring call every week throughout 2008, PLUS unlimited email access at all times.
I am not a Life Coach or Therapist so this isn’t for me – Great! Last year we had an Electrician and a Yoga Teacher on Bootcamp. This is about ANY business, the principles are the same. If you have an idea for a product or service, or you have skills but no clients, this is the programme for you. If you want to start selling those lurid paintings you’ve been doing, this is the programme that’ll teach you how.
I’m not ready to launch my business yet, I’m still getting my qualifications – fine, and why not LEARN how to launch and market yourself so that when the time comes and YOU’RE READY, you have all the know-how and precise step by step game plan to fly with it?
So what are you waiting for? How else are you going to generate an additional £6000 MINIMUM in 2008?
If you’ve already decided that this is for you, just go to www.fullybookedbootcamp.com and use the “Priority Reservation” link, or alternatively call Eileen on 0800 072 5792. If you’re not sure, phone anyway. There is still room.
Between a video campaign on YouTube and 3 other video sites, articles, emails, personal invitations, a teleclass, a one day live event, a postcard campaign, Blogging, my affiliate programme, social bookmarking, Google Adwords and several other website adverts, it’s been MAD in my office. We’ve been kept busy with emails and phone calls about the 12 month programme, and several similar questions or queries kept coming up.
[By the way, imagine if you had all that promoting YOUR product or service….]
If you missed the teleclass and the one day “Client Magnet” seminar, you might like to read what folks have been asking about, and my best advice below.
Its January, I’m broke after Xmas and the economy is shaky – all the more reason to create an additional income stream doing something you enjoy. How else are you going to find the money to pay the credit cards and the higher mortgage? Are you just crossing your fingers and hoping the interest rates will drop and your employer will suddenly increase your salary? Or that magically clients will start flooding towards you? AIN’T GOING TO HAPPEN! I’ll show you exactly how to do it in the real world and I’ll even hold your hand over the next 12 months to help you.
The course fee is too high – I honestly did struggle with this – I wanted it to be high enough so it forced commitment and made you take it seriously, but it also had to be within reach for new start-ups and struggling businesses. That’s why the monthly fee is £466. Now understand this – the FIRST priority on Bootcamp will be to create a business plan that increases your income by at least £500 per month, thereby making your participation essentially FREE. Remember also that there’s a £6,000 guarantee on the course. You can all about it at www.fullybookedbootcamp.com
Can’t manage to the live training days in Glasgow each month – OK, here’s an alternative that several people have opted for. You get the audio CD recordings of each month of Bootcamp in monthly home study packs sent to you, 8 CDs at a time. So in fact you have a permanent library of content each month that you’ll refer back to forever. AND, you can still take part on the mid-month teleclasses and be part of the group. More than that, we’ll arrange to speak on a half hour mentoring call every week throughout 2008, PLUS unlimited email access at all times.
I am not a Life Coach or Therapist so this isn’t for me – Great! Last year we had an Electrician and a Yoga Teacher on Bootcamp. This is about ANY business, the principles are the same. If you have an idea for a product or service, or you have skills but no clients, this is the programme for you. If you want to start selling those lurid paintings you’ve been doing, this is the programme that’ll teach you how.
I’m not ready to launch my business yet, I’m still getting my qualifications – fine, and why not LEARN how to launch and market yourself so that when the time comes and YOU’RE READY, you have all the know-how and precise step by step game plan to fly with it?
So what are you waiting for? How else are you going to generate an additional £6000 MINIMUM in 2008?
Wednesday, January 16, 2008
Highly Recommended...
I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.
It covers:
- The best blogging techniques.
- How to get traffic to your blog.
- How to turn your blog into money.
I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.
Wednesday, January 09, 2008
How Else Are You Going To Do It?
I've just swiched the TV off and my blood is boiling...
Maybe you saw these 2 programmes tonight on Channel 5 and BBC 2 just like me.
First was "It Pays To Watch" with journalist MartinLewis offering advice on how to save. I really like him and his enthusiasm, especially when he was interviewing Paul Daniels.
Paul Daniels had emailed Martin Lewis suggesting that credit cards be called "Debt cards" instead. Just to really ram the message home.
And this is January where everyone's feeling the pinch, interest rates are up, debt figures are soaring and disposable take home is at a low. How many of those apply to you?
Most people are struggling to meet their monthly commitments as those commitments continue to get higher...
What really got me stirred up was the BBC programme "What Britain Earns". Tonight I learned that the average British wage is £24,000 a year, and 90% of the population earns less than £46,000 per year.
That means you're probably in that band somewhere, maybe even below it.
What really got me going was the lowest pay rates for some of the most "vital" tasks. Hey, squaddies get an extra £12 an hour for being stationed in Afghanistan! Woohoo!
Here's the thing though - it doesn't have to be that way.
Sure you need the security of a monthly salary, but realistically what's the chances of you doubling your wage in 2008? Honestly?
You're probably sighing right now, or laughing out loud sarcastically. Someone once said a sigh means "if only"...
Well, would you believe me if I told you I can show you how to double your salary in 2008?
If you're a trained Therapist or Coach you can
If you're a trained ANYTHING you can
If you have hobbies or interests you can
If you long to work for yourself you can
And I want to hold your hand for the next 12 months and help you personally to do it.
My Fully Booked Bootcamp starts January 27th, where I'll be helping just 24 people build their own earning stream from scratch, and its backed up by a moneyback guarantee if you don't.
Check out the full story at
www.fullybookedbootcamp.com
and if you're interested, hit the Priority Reservation button and we can have a telephone chat about how badly you want to multiply your take home by 2.
How else do you plan to handle the higher mortgage, debt and commitments?
Best Wishes,
Jonathan Clark
Maybe you saw these 2 programmes tonight on Channel 5 and BBC 2 just like me.
First was "It Pays To Watch" with journalist MartinLewis offering advice on how to save. I really like him and his enthusiasm, especially when he was interviewing Paul Daniels.
Paul Daniels had emailed Martin Lewis suggesting that credit cards be called "Debt cards" instead. Just to really ram the message home.
And this is January where everyone's feeling the pinch, interest rates are up, debt figures are soaring and disposable take home is at a low. How many of those apply to you?
Most people are struggling to meet their monthly commitments as those commitments continue to get higher...
What really got me stirred up was the BBC programme "What Britain Earns". Tonight I learned that the average British wage is £24,000 a year, and 90% of the population earns less than £46,000 per year.
That means you're probably in that band somewhere, maybe even below it.
What really got me going was the lowest pay rates for some of the most "vital" tasks. Hey, squaddies get an extra £12 an hour for being stationed in Afghanistan! Woohoo!
Here's the thing though - it doesn't have to be that way.
Sure you need the security of a monthly salary, but realistically what's the chances of you doubling your wage in 2008? Honestly?
You're probably sighing right now, or laughing out loud sarcastically. Someone once said a sigh means "if only"...
Well, would you believe me if I told you I can show you how to double your salary in 2008?
If you're a trained Therapist or Coach you can
If you're a trained ANYTHING you can
If you have hobbies or interests you can
If you long to work for yourself you can
And I want to hold your hand for the next 12 months and help you personally to do it.
My Fully Booked Bootcamp starts January 27th, where I'll be helping just 24 people build their own earning stream from scratch, and its backed up by a moneyback guarantee if you don't.
Check out the full story at
www.fullybookedbootcamp.com
and if you're interested, hit the Priority Reservation button and we can have a telephone chat about how badly you want to multiply your take home by 2.
How else do you plan to handle the higher mortgage, debt and commitments?
Best Wishes,
Jonathan Clark
Tuesday, January 08, 2008
Are You Fully Booked Next Week?
Do you run your own business?
Could you do with more customers next week?
Want 48 ways to get clients?
If the answer to all of the above is NO, then press delete and ignore this message, and I apologise for interrupting you.
If the answer to any of these questions is “YES!”, then there’s still a chance to get on Jonathan Clark’s “Fully Booked Bootcamp” starting Sunday 27th January...
If you’re really serious about growing a successful business, doubling your income this year and filling your books with happily paying customers, I urge you to check out a very special website:
In a nutshell, I’m offering you a chance to take part in an exclusive 12 month mentoring programme to finally end the struggle and earn what you’re worth doing something you actually enjoy. You and 23 other business owners will learn:
Make 2008 your best year in business yet - with coaching, mentoring, monthly live training, monthly telephone conference calls, individual breakthrough sessions, personal rollout plans and more...and it's all backed with a money back guarantee.
Real Results: “It’s all been just so simple and by implementing and taking the time to build the strategies I am now seeing repeat business, referrals and – as long as I keep doing what I’ve learned - a business that can do nothing else but grow, grow and grow.
Using these tools has enable me to attract enough clients in 5 months to have to start considering a waiting list and this is from a standing start. I have made contacts and partnerships with the people who are perfect for my business and this has enabled me to grow the business faster than I thought possible.
I am so far ahead of anyone else running a business like mine even I’m surprised and it’s all by implementing simple strategies and ideas. I am attracting new clients faster than my competitors that have been doing this for years.”
There’s no catch – the website tells you all about the upcoming event, but spaces are limited to 24 businesses, so please visit it today if you want to be considered for one of the remaining places…
Only a few days left…
“The Fully Booked Bootcamp” launches on January 27th and after that the doors will be closed – no one else will be allowed to take part. Read all about it at http://www.fullybookedbootcamp.com/
All the best,
Jonathan Clark
P.S. And if you choose to skip this programme then I have to say "sorry" - you're going to be up against some stiff competition shortly.
Wednesday, January 02, 2008
Tired, broke and cold?
Jonathan Clark here wishing you a Happy New Year!
I also have a treat for you – an online video showing you our Release Retreat venue in Spain. It lets you see the full range of activities available outwith seminar time, plus you get to see the world class setting for the 5 day event that starts January 14th.
The focus of the Retreat is to have you master your money, control your time and boost your energy – three things that most folks could do with at this time of the year.
Remember that there are only 20 places available on the Retreat and you can read all about the seminars, the bonuses, the spa, the pampering, the accommodation and the easy travelling arrangements at www.releaseretreat.com
As I write this there’s only 3 days left before we close the doors on this event. So if you if you do want to book a place then there’s still time, as long as you beat the 5pm deadline on Friday the 4th of January.
OK, so here’s the video – it takes a minute or so to download, and its about 4 minutes long and has all kinds of spectacular scenery in it. There’s also a photo tour and a virtual tour for you to check out. Here’s the direct link
http://www.lamangaclub.com/media/video_presentation.html
then look for the “La Manga Club Video Presentation”
What a great way to start 2008.
Take care,
Jonathan Clark
I also have a treat for you – an online video showing you our Release Retreat venue in Spain. It lets you see the full range of activities available outwith seminar time, plus you get to see the world class setting for the 5 day event that starts January 14th.
The focus of the Retreat is to have you master your money, control your time and boost your energy – three things that most folks could do with at this time of the year.
Remember that there are only 20 places available on the Retreat and you can read all about the seminars, the bonuses, the spa, the pampering, the accommodation and the easy travelling arrangements at www.releaseretreat.com
As I write this there’s only 3 days left before we close the doors on this event. So if you if you do want to book a place then there’s still time, as long as you beat the 5pm deadline on Friday the 4th of January.
OK, so here’s the video – it takes a minute or so to download, and its about 4 minutes long and has all kinds of spectacular scenery in it. There’s also a photo tour and a virtual tour for you to check out. Here’s the direct link
http://www.lamangaclub.com/media/video_presentation.html
then look for the “La Manga Club Video Presentation”
What a great way to start 2008.
Take care,
Jonathan Clark
Subscribe to:
Posts (Atom)