Oh dear. I used to do these events and have a stand as an exhibitor, and to be really honest, I couldn't remember why I stopped. But having done this one, now it all comes flooding back to me...
In a room full of therapists, psychics [well, some of them maybe...] and alternative retailers I set up my stand to promote my practice building programme at www.fullpractices.com I figured this was a good place to meet my target market client. There's a piccy of my stand.
I had 2 psychics on either side of me - one had a pal working the door and sending her leads, the other had loads of repeat customers from their last visit. Both saw a client every 30 minutes at £35 per time, over the 2 days. Do the math. Time to get my palmistry books out again... No problem filling their practices! Then one of the other psychics clocked them and an argument ensued. Never seen a bust up at an alternative event before.
What I found astounding was the fact that several stands in there were really quiet, yet not one of the exhibitors asked me about how I could help them. Therapists working on other therapists cos there was noone else coming close. Some stands even made it really difficult to know what they were promoting!
Didn't get many enquiries, but the ones I did get were all quality people who really want to grow their business. Some have joined Full Practices as a result. And I'm booked to do the next one, but unless I become a Druid I'm not so sure...
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