Are You Selling What People Want?

I WANT TO TALK TO YOU ABOUT SOCIAL DYNAMICS – THE PUZZLE OF HUMAN INTERACTION – AND HOW IT AFFECTS YOUR CHOSEN NICHE OR INDUSTRY...

WARNING: This is about to get heavy…

It is our job as humans to survive and replicate [S&R], and we will align ourselves with anyone who can improve our chances. The more S&R value you have, the more people will want to hang around you. Following the leader of a tribe will greatly improve your chances of survivability and replication because there’s safety in numbers.

Becoming the leader of your tribe, community or social circle magnifies it ten-fold. This is hard-wired into us through evolutionary behavioural psychology, and the more you use it, the less fear you have.

Here’s the truth: Nature will unapologetically weed your genes out of existence if you don’t take action. If you want to be financially independent, you need a proven plan to build wealth – a saving and investment plan. If you want to look like a Greek God or Goddess, you need a proven pan for building a healthy physique – a new diet and workout plan.

Evolution has moulded you to pursue the ultimate purpose of you being here - to survive as long as possible. Natural selection has hardwired you to then replicate, to ensure your genes survive. For example if you’re a great Coach or Expert but the networking group you’re in is lazy and unproductive, you need to align yourself with a better network fast if you want your business to survive. Join a better gene pool for continued survival.

YOU’RE HERE TO LIVE AND TO LOVE. YOU ARE ALSO A BIOLOGICAL MACHINE THAT LEARNS FROM EXPERIENCE. THAT LEARNING CAN BE ACCELERATED BY DISCIPLINED FOCUS ON STUDYING SUCCESS [USEFUL S&R STRATEGIES USED BY OTHERS] FROM THE PIONEERS WHO WENT BEFORE YOU. THIS IS WHAT CREATED THE SELF-HELP MOVEMENT AND THE EDUCATION SYSTEM. IT’S WHY TONY ROBBINS SELLS WEALTH MASTERY, RELATIONSHIP MASTERY AND VITAL LIFE.

To improve your chances of survival, learn The Martial Arts [the art of war] – defending yourself and beating your attackers. Named after Mars the Roman God Of War. How to protect yourself from others, and how to protect your mate from being stolen by others!

To improve your chances of replication, learn The Venusian Arts [the art of love] – creating relationships with men and women. Named after Venus The Roman Goddess Of Love. How to align yourself with others.

Both of these fields are disciplines in social dynamics, and both express our inner thoughts and feelings through outer physicality, but ideally need to be in balance. Too much of one and too little of the other will threaten your chances of survival & replication. Doesn’t that make sense?

Ironically, neither of these were taught to you at school as you passed from childhood into adolescence. You were taught Algebra when the only numbers you were interested in was the phone number of that hot classmate you obsessed over.

Women are hardwired to be extremely selective about a partner because she has much more to lose, and the more attractive she is the more she will be approached by lusty males, whether she wants them to or not.

Men are hardwired to have approach anxiety and dread rejection because biologically, rejection meant they would be weeded out of the gene pool. This is also why more affluent areas tend to be where “the beautiful people” live, as the people with the highest S&R values congregate together in better living conditions with more opportunities..

In real life dating studies, physical attractiveness and earning potential strongly predict romantic attraction. People aspire to partners who rank higher than themselves. They don’t want a match, they want a jackpot.

The stereotype of the elderly billionaire with facial burns marrying a swimsuit model who can’t find Paris on a map but wants to go there because it’s romantic, seems to be a myth. According to the University of Notre Dame, economically successful women partner with economically successful men, and physically attractive women tend to partner with physically attractive men.

Enough of the dating advice!! Taking this back to your business, life is full of step by step game plans – life skills – that act like treasure maps to the goals you want to achieve. Pre-determined structured recipes in several phases honed through years of trial and error, full of universal truths and the natural flow of events, reverse engineered so these recipes can be sped up, improved, learned and taught to others. These can be modelled from people who already have done what you want to be able to do, and already have what you want to have.

I have spent the last 25 years of my life acquiring these treasure maps, in a constant search for self-improvement & personal transformation, and I share the best of what I’ve learned with my members. This is always a work in progress and it is constantly evolving. The only constant is change.

The ultimate promise of this approach is that if you master the recipes, you too can achieve equally spectacular results. Now when I was younger I was painfully shy, timid and anxious around people. I looked enviously at other people who were confident, wealthy, fit, popular, savvy and wanted what they had.

Geeks and nerds are typically intelligent individuals who haven’t applied that intelligence to social dynamics, so they appear deficient in those areas. Shyness and loneliness are signals from your survival-focused unconscious mind to motivate you to master these skills. But when they finally figure this stuff out, watch out! Every stud was once a dud.

Now assuming you live to be 100 years old, that gives you 36,500 days of life. Your challenge is to replicate before your shelf-life expires. And ironically, although we may fly in airplanes, carry computers in our pockets and communicate with people on plastic screens, we are still ruled by primitive needs of shelter, food and reproduction – as explained my Maslow’s Hierarchy of Needs.

So we are drawn to people who increase our S&R rating and we are repelled by people who could reduce it. We are attracted to money, health and beauty. We are attracted to success stories, mentors and fitness models. There’s a workshop, an online course and a book for every recipe invented by mankind to help you get what you don’t currently have, taught by someone who [hopefully] already does.

In fact, the perennial topics that sell well, always have, always will, are the 3 areas of life we must improve. Health, wealth and relationships. Success in these 3 areas ensure your survivability and replication [S&R]. They also ensure that your business is profitable, because you’re selling something your audience wants.

Health & Wellness – strong body and calm mind, physically fit, higher energy, absence of disease meaning longer life and healthy offspring as well as physically attractive. E.g. Mindfulness, CBT, Yoga, Personal Training, NLP, Hypnotherapy, Keto, MLM, self-defence, fitness regimes, weight loss, therapy

Wealth & Money – reducing debt, increasing assets, higher income, safety and security, and providing for your loved ones. E.g. Money blocks, Crypto, Rich Dad Poor Dad, property, MLM, business coaching, SEO, Traffic, sales training, content marketing, 4 hour work week

Love & Relationships – relating, building trust, attraction and sex, so you can have loved ones. E.g. Dating Coach, makeup, fitness, presentation skills, NLP, feminine energy, leadership development, networking skills, soulmate, Tantra.

Success in any one of these areas positively affects the others. Neglecting one affects all of them. You might want to consider which of your products and services appeals to which of these 3 areas, and it if doesn’t, you might want to reconsider what you teach.

What I’ve said in this article is profound and controversial. You might feel a reaction to this article, and I’d invite you to ask yourself “Is this true? How does that make me feel?” I’d love to hear your comments and feedback.