💸 THE TRUTH ABOUT WORRY-FREE INCOME WHEN YOU'RE SELF-EMPLOYED

 Let’s talk about the dream, shall we?

You leave the 9–5 Wage Slave job because you’re tired of working to make some other Twatwaffle rich. You imagine mornings with strong coffee, afternoons full of deep work, and evenings without inbox anxiety. Most importantly—you imagine stable, consistent, predictable income. Peace of mind. Security.

And then reality shows up like an unpaid intern who forgot your coffee.

Here’s what no one tells you in the brochure for “Be Your Own Boss”:

Your income, especially in the early stages, looks more like a heart monitor than a salary. One month you’re flush. The next month you’re on a first-name basis with your overdraft protection. Sleepless nights, rollercoaster of emotions, and you’ll be found regularly at the bargain shelf at the supermarket.

And so what happens?

You get stuck in the client-chase loop. Hustling for one-off projects, undercharging to get the gig, over delivering to keep the gig, living in fear of feast or famine.

You might even say something like:
“If I could just get three more clients this month, I’d be fine…”

But here's the twist:
It’s not about getting more clients.
It’s about building a business that doesn’t need more clients every month to survive.

That’s what I’m teaching you to do. To package and productise your lived experience, qualifications and know-how.

See, I help coaches, consultants, speakers and authors create a portfolio of offers—digital products, evergreen programs, books, online courses—that work even when you’re not. Now [thanks to all of our new best friend] AI…

• You want to write a book? We’ll do it in a day. Seriously.
• Launch an online course? You’ll build it in an afternoon. Live and for sale
• Design a signature offer? Give me an hour.

And here’s where it gets spicy:
We use AI and real-time sales data to figure out exactly what your market is buying right now, so you never waste time building things nobody wants. No need to “Validate your offer in a 5 day challenge.” Stuff that! Validate it now!

It’s called  Get Found Get Hired Get Paid
And it’s not theory—it’s tested, proven, and people are already using it to ditch the burnout and build recurring revenue on their terms.

If you’ve ever thought:

“Why does this still feel so frickin’ unpredicatble, even though I work harder than ever?”

Then come to my free livestream on Monday, 9th June at 9am EST / 2pm GMT.

I’ll show you the model I teach inside my mid-ticket program Get Found. Get Hired. Get Paid., and you’ll leave with a step-by-step strategy to:

✅ Stabilise your income
✅ Escape the 1:1 treadmill
✅ Create scalable, irresistible offers
✅ Use AI smartly—not randomly—to speed up everything

Register at the link below if you’re coming, or just block the time in your diary now.

https://us02web.zoom.us/meeting/register/tZEkduyorD4tGtAo6Lj7ElVWek_U1mLbHWUI

Passcode 797609

Your business should feel like freedom—not a panic attack in sweat pants
Let’s fix that.

—Jonathan

Keep Moving...

 Stagnation and Action By An Ex-Secret Service Agent...

Don't put yourself in a place where you're completely stagnant. That's where you get stuck. How did they train you as a secret Service agent to have that instrumental mindset? Action. Everything's action. Make a choice. Make a choice. Make a choice. Move.

Movement Under Pressure

Go, go, go. Do you know what's interesting? Everything was about movement. Don't be still. Even when you're getting shot at, don't be still. They actually teach you to run in zigzags. It's actually really hard to shoot someone if they're not perfectly still. I mean, we would shoot paper targets. You miss, you're stressed out, you're emotional.

You're looking at this guy shooting, that person's shooting. Am I shooting like shit? You know, because everyone's looking at each other's scores. And you know if you don't shoot well, they're gonna be like, oh, I don't want to take you out on the next raid with me. Right? So you've got that adrenaline rush. It's a hard thing to do. But they teach you, like, hey, if you're getting shot at, don't sit there like a dummy. Move. Run.

And while you're running, run like zigzag. Throw people off. Move. And I've taken that premise of always being Kinesis. Kinesis is a Greek move. Kinesis. Move, move. Always move.

The Importance of Kinesis

Create momentum. No matter how stuck you feel, just move. Don't sit still. I'm not saying don't grieve, don't be sad, don't feel it's okay, but don't put yourself in a place where you're completely stagnant, because that's where you get stuck, and you don't move, and you get comfortable, and you become afraid. If you can just create movement, I'm going to create a little bit of movement. I'm going to make a decision here, and then another one, another one. If you can just stay in Kinesis movement, you'll be able to move through whatever it is you're going through.

The Truth About 1:1 Burnout—and How to Escape It With the Offer Ladder

Let’s be brutally honest...

You didn’t start your business to run yourself into the ground, trading every waking hour for a string of back-to-back 1:1 calls, did you?

And yet… here we are. Chained to your desk with Coaching clients, or grabbing quick tea breaks between Therapy clients.

If you're a coach or consultant working exclusively one-on-one, there’s a good chance you're dancing on the edge of burnout. The kind of burnout that leaves you staring at your calendar, wondering how the hell you ended up so busy, yet still nowhere near your income goals.

Now, don’t get me wrong—1:1 work has its place. It’s intimate. Transformational. Highly valuable. But it’s also… a trap.

The Problem with 1:1

The more successful you get, the worse it gets. You finally crack the client acquisition code, and suddenly, you’re drowning in Zoom calls. Your income ceiling slams down on your head because there are only so many hours in the day. Your calendar is full, but your bank account isn’t. Sound familiar?

Even worse, your business now depends on your presence to function. Get sick? No income. Go on holiday? No income. Have a life crisis? You guessed it—no income.

This is where the Offer Ladder comes in.

What Is an Offer Ladder?

It’s a scalable structure that lets you serve your clients at different levels, with different levels of access to you. Think of it like this:

• Bottom rung: Low-ticket, low-access (like a book, checklist, or mini-course). You can create this in a lunchbreak. Seriously. $10-$97

• Middle rung: Group programs, self-paced courses, or masterminds. That'll take an afternoon to build $3,000 - $10,000

• Top rung: High-touch 1:1 work, reserved for those who’ve already invested in the lower rungs and are ready for deep transformation. You use the EXACT SAME SYLLABUS as in the first 2 rungs, but you cover it one-on-one. $10,000 +

You create leverage by productising your process—taking what you already do with clients and packaging it in ways that don’t require your direct presence 24/7.

Why Most Coaches Don’t Do This

Because let’s face it: it feels risky. It feels like hard work.

You're used to being the product. You think, “People only buy because of ME.” So you cling to 1:1 like a life raft, telling yourself you're being of service while slowly setting yourself on fire.

But here’s the truth: if you’re the only one who can deliver the value, you don’t have a business—you have a job with a fancy title.

The Real Risk

The real risk is staying stuck in a model that doesn’t scale. That chews up your time, your health, your joy. That leaves you capped, drained, and quietly resentful.

You deserve a business that supports your lifestyle, not one that steals it.

The Offer Ladder isn’t about abandoning your clients or “selling out.” It’s about honouring your own capacity so you can serve more people, better, without losing your sanity in the process.

So here’s the challenge:
What’s one thing you’re doing 1:1 right now that could be turned into a scalable offer?

Drop it in the comments below. Let’s build your ladder together.

Santa’s Signature Coaching Program

🎅 Breaking News: Santa is Coaching Now!

Turns out, he doesn’t just deliver gifts—he delivers results! Santa launched his own coaching program: "Unwrap Your Potential: Build a Business Worth Believing In". And yes, he’s booked solid until Valentine’s Day. 💼✨

🔥 If you've ever dreamed of sharing your expertise and changing lives, Get Found, Get Hired, Get Paid will help you create a signature coaching program you’ll LOVE. 

https://www.foundhiredpaid.com/caf1-program-membership-checkout1638227726134

📅 Don’t wait until Christmas 2025 to get started!

Getting clients for your Coaching business

You have the power to create a magnetic pull, drawing clients who are craving a transformative coaching experience that no one else is offering

Check out our new Instant Edge membership at https://www.skool.com/instant-edge-2082/about

Building Multiple Streams of Income Doing What You Love

 Building Multiple Streams of Income Doing What You Love: Aligning Your Coaching Business with Your Core Values

As a life coach in the age range of 35-54, you understand the importance of personal values and how they guide your life choices. Building a solopreneur coaching business around your core values is not just fulfilling, but it can also lead to financial success. In this blog post, we'll explore the concept of basing your solopreneur coaching business on your core values and how it can help you create multiple streams of income while doing what you love.

1. Understanding Your Core Values

Before diving into business strategies, it's essential to have a clear understanding of your core values. These values are the guiding principles that define who you are and what matters most to you. They shape your decisions and actions. Take some time to reflect on your values, as they will play a crucial role in shaping your coaching business.

2. Aligning Your Coaching Niche with Your Values

Once you've identified your core values, it's time to align your coaching niche with them. If one of your core values is security, consider a coaching niche that allows you to provide consistent, reliable services to your clients. For example, a monthly membership model can be an excellent choice. Clients pay you every month, ensuring a steady stream of income that aligns with your value of security.

3. The Monthly Membership Model

The monthly membership model offers various benefits for solopreneur life coaches. Here's how it works:

• Consistent Income: With clients paying every month, you can rely on a steady income stream, reducing financial uncertainty.
• Deeper Client Relationships: Monthly coaching sessions allow you to build stronger and more meaningful relationships with your clients as you work with them over an extended period.
• Predictable Workload: You can plan your schedule more effectively when you know how many clients you'll be working with each month.

4. Diversifying Your Income Streams

While the monthly membership model can provide security, it's essential to diversify your income streams for long-term success. Consider offering additional services or products that align with your coaching niche and core values. Here are some ideas:

• Workshops and Webinars: Host online workshops and webinars related to your coaching niche. These can attract both new clients and additional income.
• E-books and Online Courses: Create digital products that provide value to your target audience. E-books and online courses can be sold to a broader audience.
• Public Speaking: Leverage your expertise by giving talks at conferences, seminars, or corporate events. Public speaking engagements can lead to new coaching opportunities and income.

5. Building a Strong Online Presence

In today's digital age, a strong online presence is crucial for attracting clients and diversifying your income streams. Consider the following strategies:

• Create a professional website: Your website should showcase your coaching services, core values, and the benefits clients can expect.
• Content Marketing: Share valuable content through blog posts, videos, or podcasts. This not only establishes you as an authority in your niche but also attracts organic traffic.
• Social Media: Engage with your audience on social media platforms relevant to your coaching niche. Build a community and share your insights.

Conclusion

Building multiple streams of income while doing what you love as a solopreneur life coach is achievable when you align your coaching business with your core values. By choosing a business model like the monthly membership model that reflects your values and diversifying your income streams, you can create both financial stability and personal fulfillment. Remember that building a strong online presence is essential to reach a wider audience and grow your coaching business.

As you embark on this journey, keep your core values at the forefront, and let them guide your decisions and actions. Your coaching business will not only thrive but also bring you a deep sense of purpose and satisfaction.

And if you'd like a step-by-step blueprint to follow, check out our new Monthly membership Instant Edge

The Big 7 Challenges Facing Coaches & Consultants

 For the Established Coach or Consultant, their problems and challenges are multi-layered and deeply rooted in their desire to both maintain their reputation and grow their business in a highly competitive industry. Here's a closer look at what we hear every day of the week from our members and paying clients...

Content Stagnation and Engagement Decline: They are deeply concerned about their content becoming outdated or repetitive. They worry that their coaching programs might lose the spark of innovation that initially attracted their clients. The thought of clients becoming disengaged, finding the material stale or no longer challenging enough, is a significant stressor. This concern is tangible when they notice a decline in repeat sign-ups or when the interaction in sessions starts to wane.

Industry Evolution and Trend Adoption: The Established Coach, Consultant or Speaker feels the pressure to stay ahead of the curve. With the coaching industry rapidly evolving, they are anxious about missing out on the latest methodologies, tools, or digital platforms that could revolutionize their offerings. They fear that falling behind on trends could make them seem less credible or knowledgeable, leading to a loss of respect from peers and clients.

Client Acquisition and Retention: Expanding their client base while keeping current clients satisfied is a balancing act that can feel overwhelming. The fear of not being able to attract new clients due to fierce competition or losing existing ones to more innovative coaches can lead to sleepless nights. They may feel disrespected when clients choose a competitor, interpreting it as a reflection of their ability to provide value.

Profitability and Business Growth: The Established Coach or Consultant is constantly looking for ways to increase profitability without compromising on the quality of their service. They may feel frustrated by the plateau in their earnings and anxious about investing in the wrong areas that don't yield a return. There's a tangible fear of making financial decisions that could jeopardize the stability of their business.

Time Management and Work-Life Balance: With the responsibility of running a coaching business or a consulting practice, they often struggle with managing their time effectively. They might feel disrespected when their time is undervalued, such as when clients cancel last minute or expect free advice. The challenge of balancing their professional responsibilities with personal life can be a significant source of stress, leading to burnout.

Technological Advancements and Adaptation: The Established Coach/Consultant knows that leveraging technology is key to reaching a wider audience and delivering more impactful coaching sessions. However, the challenge lies in identifying the right technologies to invest in and the learning curve associated with adopting new tools. They may feel angry or left behind when technology seems to be a barrier rather than an enabler for their business.

Market Saturation and Differentiation: In an industry teeming with coaches, standing out is a constant battle. They worry about becoming just another voice in a sea of coaches. They are looking for tangible ways to differentiate themselves and offer unique value propositions that resonate with their target market.

I hear these big 7 challenges every day from our members. So I've decided to do something about it - check out my new Monthly membership program on Skool - only $97 per month and it solves all of the issues I've just mentioned.

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Coaching & Consulting Best Opportunities In 2024

The Established Coach Or Consultant's Greatest Opportunities IN 2024

 

Known Opportunities:

1. Digital Marketing and Online Presence: By enhancing their online marketing strategies, they can tap into a broader audience and secure clients from a global pool, not just their local vicinity.

2. Productization of Knowledge: Packaging their expertise into digital courses, books, or webinars could provide passive income streams and extend their influence beyond one-on-one coaching sessions.

3. Strategic Partnerships: Collaborating with other professionals or businesses could open up referral pathways and joint venture possibilities, leading to mutual growth.

Unrecognized Opportunities:

1. Niche Specialization: They might not realize the potential in honing a niche specialty, which could position them as the go-to coach in a specific area, such as leadership, productivity, or wellness.

2. Corporate Coaching Programs: There’s a significant opportunity in tailoring programs for corporate clients, which can lead to long-term contracts and increased stability.

3. Leveraging Technology for Client Engagement: Utilizing emerging technologies like AI-based coaching tools, virtual reality for immersive experiences, and app-based progress tracking can differentiate their services and offer a competitive edge.

By tapping into these opportunities, I believe the established coach or Consultant can not only achieve their dreams and aspirations but also elevate their practice to heights they might not have yet envisioned.

Would love to hear your comments below VVV