5 Ways Writing Your Book Will Build Your Marketing Nous

Writing a good book is the first step. The next step is actually selling some copies! Gone are the days when the big publishers scheduled book tours for you,  booked you television interviews, and secured radio appearances. Big name authors still get these perks, but most "mere mortal" authors are responsible for their own marketing activities, so having a game plan up front gets you out there, and might even land you a publishing deal.  

Here are 5 things you can do...

1. Get yourself in the spotlight. No more skulking behind the keyboard if you want to make book sales! Be proud of what you’ve achieved and tell the world. Nobody will know about your new book unless YOU tell them about it, using your social media channels, maybe a press release, and any other publicity events you can manage. And a quick reminder: You can’t please everyone so keep your target audience avatar in mind. Don’t listen to the prophets of doom - pay attention only to the feedback from your fans.

2. Well written press releases and buzz-worthy news. What better way to tell the world about your new book than to write a press release. But to prevent your press release from getting forgotten at the bottom of the pile, learn how to write one so your book is seen as newsworthy. In media pitches, mention how you are different from the competition and why you’re the best choice as the ideal interview guests. Of course you want the publicity, but craft your releases and pitches so they come across as a win-win relationship.

3. Practice your diary management. Scheduling interviews, in-person book readings, book signing events, a book launch party, and social media promotion takes a fair bit of planning and patience. Add some travelling into the mix and you may want to consider hiring a virtual assistant and/or travel agent to handle flights and accommodation. Guest interviews can be cancelled or booked at the drop of a hat so your plans can change with one email. Always have a Plan B if a scheduled event is cancelled so your time isn’t wasted.

4. Continue connecting with your social media fans. Consistency is the name of the game when it comes to growing followers online. It’s all about know, like and trust so your fans feel that you are credible and not trying to 'buy' them. Build that relationship, share parts of your personal life and/or business, be human, and naturally enthuse about your book. Just don’t post "buy my new book" every 5 minutes.  Show them behind the scenes [ in-to-me-see]  that you’re a normal, approachable person who cares about helping them more than about book royalties.

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We have a programme that turns you into a published author with your own book, your own webinar, your own social media presence, your own online course and a whole lot more.  Get our £150k treasure map at 

https://instantedge.lpages.co/guru-factory/

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5. Start planning now and use a mind map to structure your marketing plan. Authors need to market as hard and as long as they wrote.  If you want to sell books and expand your fan base, a marketing strategy is important. Start early by brainstorming your ideas and then decide which of these ideas you do in which order for your book launch. Consider outsourcing any tasks you don’t know how to accomplish so you can do what you're good at. Save those tasks that you love or at least know how to finish for yourself.

If you’re overwhelmed by this solo marketing approach, consider hiring help, either an assistant with marketing and publicity experience or a Marketing Coach. Stick to a budget but make sure you get news of your book out there in as many ways as you can.

Final point - if writing is part of your business, remember its best selling book, not best written.  Amazon doesn't care about the content, it cares about number of sales first, reviews second.

Easy Way To Turn Debt Into Success...

FACT - after the Christmas and New Year sales, thousands of shoppers end up with more than a sickening hangover.  

According to The Guardian, one person in eight has no idea how they're going to cover the costs of the festivities after the dust has settled. In fact, almost 2 million people who used credit cards to Christmas shop in 2019 will STILL be paying off their Yuletide bills in December 2020.

So what's your gut reaction to that? My hunch is that being broke and fearful of the future is the opposite of what you're looking for. And all of my business colleagues are being careful about what they buy, because let's face it, we're just been through a very expensive time of year...

In an online survey that I'm currently running the biggest stressor people complain about is never having enough money. People want to know the quickest, legal way to get out of debt, and how to make more money. 

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If you haven't taken part in the survey, you can do so at the link below. There's a chance to win a free seminar place in February just for taking part

https://www.surveymonkey.co.uk/r/T7HLF8T

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These are just two of the solutions I'll be covering on my 7 Day FREE Facebook Challenge starting January 20th. 7 WAYS TO MANIFEST MORE MONEY In Your Business

If you want to get back in control of your money instead of it controlling you, please give yourself this gift. You can sign up to take part at zero cost at

https://instantedge.lpages.co/7-ways-challenge/

Trust me, I've been there. I passed my Economics exam in 6th year. I was a qualified Financial Adviser. My Dad was a Bank Manager, and yet I've parked my car 3 streets away so it wouldn't be repossessed. I've had to hand back a loaf on the conveyor belt in the supermarket cos I didn't have enough. I've dreaded the red letters coming through my door. If that rings any bells with you then you need to be there. On the other hand, if you have plenty of savings in the bank [assuming your bank is still in business], your investments are growing [hopefully] and you owe nobody nothing, then you don't need me.

Now the last time I ran this seminar was 4 years ago, and a lot has changed since then. This new version will be better. We've already got the number of attendees we wanted, but there's room for a couple more if you're quick. 

Hope to see you on the 20th :-)

Take care,

Jonathan

P.S. How big will your credit card bill be at the end of January? 

5 Ways Writing a Book Will Help You to Unshackle Your Latent Creative Genius

How often have you told yourself, “I’m not a creative person?” Have you gaped at the creativity of young kids playing together, wondering where on earth they conjure up these fantastic ideas? Creativity doesn’t wither and die completely as we grow up; we just don’t use it quite as much as we did as children. Mainstream schooling also doesn’t place a priority on creative arts because teachers are made to prioritise the curriculum and marking papers. If you want to kindle your creative juices once again, write a book.

Naturally, before you start writing a best-selling epic fantasy series, it helps to prepare an outline and know what topic you’ll write about. You get pantsers and plotters.  Pantsers make it up by the seat of their pants.  Plotters like structure and a skeleton outline so they can fill in the blanks.   I recommend you use the latter approach.  If you’re knowledgeable in a particular area, it makes sense to write about your expertise so your business will grow. But even if you want to try your hand at a fictional novel, its best to approach writing a book [like any other project] with a solid plan.

Here are five ways you can ignite your latent creative muse by writing a book:

1. Use the brain dump method to empty your head of too many ideas. 

Studies have proven that multitasking actually diminishes productivity, so rather than trying to write your book while all these other great ideas are floating around in there, take a notebook and just start writing everything down. Capture EVERYTHING, including calling the dentist for an appointment to calling your mother for a chat. Whatever is taking up space in your brainbox should be downloaded onto that paper. A great phrase I heard years ago – “Llet paper remember so you can forget”.  Now that you’ve released these thoughts onto paper, focus solely on writing your book. You’ll discover the writing process is easier when you’re able to focus on just one task instead of two dozen to dos.

2. Open the creativity box to release other ideas. 

So often we get stuck with one idea in our minds and it’s difficult to focus on anything else. Transform that one great idea into a book… then pay attention to related creative ideas that bubble to the surface afterward. There’s an unconscious reason why you can’t move past your book idea and focus on other things; it’s your mind’s way of telling you to follow through and see where it takes you. When your book is finished and you have some time to chill out is often when you’ll get your next inspirational eureka moment.

3. Writing itself is a creative problem-solving process. 

When was the last time you made a pros/cons list to help you make a decision? Or a to-do list to track your daily tasks? Or mind mapping to plan the growth of your business? These are simple examples of how writing is used to solve challenges. Writing out the details of our problem allows us to clarify exactly what has to happen when and it’s then easier to see connections and solutions to these problems.  I mindmap everything!

4. Practice makes perfect. 

Even though there’s no such thing as perfection, this old adage holds true. The more you write, the easier the process becomes. Writing content for your audience will become easier because you have the practice and you’ve done the research to know what your audience is seeking. TIP – what are your prospects’ top five headaches?  Write about that.

5. Embrace the idea of learning something new every day. 

The best books are those that are well researched, so embrace that research phase to unleash your creativity. Discover new facts, new resources, or new theories. Carry this idea over into your personal life and mix up your daily routines to try new things. Listen to audiobooks on Audible.  Read Kindle books on your phone.  Explore your surroundings, take the long way route from the gym, or explore a new town you randomly choose from a map. Your brain will thank you for making it work differently, simply because you stirred things up.

Creativity is latent inside all of us. The process of igniting that creativity and using it to create a business you love will be unique for every person but promises to yield great rewards.

We have a way to get a non-fiction book written and ready to sell on Amazon in 3 hours.  Get in touch if you’d like to talk to me about how that’s done.

5 Ways to Become a Local Celebrity with Your New Book

Even if you have built your business mainly online and that’s where you uncover the bulk of your clients, local marketing should not be overlooked. In addition to your online marketing strategy, promoting your new book in the local area can bring you “local celebrity” status while boosting your following.

Bear in mind, these tips may not bring in boatloads of book sales but they’ll go a long way to growing your name recognition within your local community. As well as book sales, you might attract some new clients and you’ll definitely gain more social media fans.

1. Hold local book signings at libraries or book stores. Don’t forget your hometown roots! Publishing a book is quite an achievement not everyone can claim, so blow your own trumpet to the people who know you best. Meet and greets at any location allow you to promote your book while also building your fan base.

2. Appear at Community events. Many local communities or towns hold Community events and festivals during the summer and autumn months. Review those calendars well in advance and be prepared to invest a small fee to set up a table with your book available for purchase. Print out bookmarks or other handouts that include your social media handles so they can connect with you after the event; I always found that raffles and prize draws offering your book as the prize gets the best types of leads.

3. Speak at local schools about your journey to becoming an author. Many schools hold career days so watch for those events or call the schools directly to volunteer. This isn’t so much a chance to sell your book but to talk about your path to becoming an author. Carry handouts with your name, book title, and social media handles so the kids can pass them along to their parents. This is also a great opportunity to leave information at the schools for the faculty. You just never know where your next client will come from!  It's all about visibility.

4. Volunteer locally with your Chamber of Commerce or other business networking groups. Many Chambers have different committees on which to serve and other business networking groups (such as Club Five55) have top table positions available every year. Again, these types of positions are not about selling books but offer you the chance to contribute to your community while expanding your name recognition.  Local business networking groups are bringing money into that community.

5. Use your book as a fundraiser. Choose a cause that’s dear to your heart and dedicate a percentage of sales to be donated. Donating to a local charity or hospice may stir more interest because of the hometown roots. Or donate a copy or two of your books to auction events held by local PTAs, scouting troops, or religious organisations. Very often these organisations will distribute a list of their benefactors, so that’s yet another way to increase your name recognition.

Marketing your book should be a continuous discipline, both online and offline. The more people you can reach through the differing avenues, the more likely you’ll see increases in sales, new clients, and social media fans.

At The Instant Edge we help authors whose books aren't the spectacular success they hoped they would be, and budding authors who want to get published and build a platform so they can get paid well to share a message and make a difference.  Learn more at http://www.instantedge.co.uk/

Instant Edge Podcast Show Is Live!

Get the 9 Positioning Strategies interview at http://www.instantedge.co.uk/positioning-interview/

If NLP And Coaching Are So Hot, Where's My Range Rover?

Welcome to the “If NLP And Coaching Are So Hot, Where's My Range Rover?" post. If you haven’t already got a copy of the Special Report, that’s the place to start – if you don’t already have it, you can find it here: 


https://instantedge.lpages.co/wheres-my-range-rover/

In the days & weeks ahead, I’ll be adding valuable new material to the blog to help you make a great living doing what you love (& to create the life you desire).

By the way – once you’ve checked out the Special Report, please post your comments below.

Enjoy :-)

Testimonial for The Guru Factory

You'll have no doubt seen my promotions for The Guru factory which launches with the live weekend event in 7 days time.

But what you may not know is that back in January I ran a small trial run with only a few select individuals from my private client bank to test it out.

Here's what one of these pioneers had to say:

 "My name is Paul and my business is Get Results Fitness. We run a Personal Training business that help people look better, feel better and move better

Before guru I had very little knowledge of how to develop my reputation online. Also I had bits of an online marketing program but needed someone to help me pull it all together.

Guru made things idiot proof and easy to follow.

Guru has helped me create an idea for an online product that will hopefully help me achieve some residual income in the near future.

If you don’t join guru you will likely be overwhelmed not knowing where to start, and weeks and months will pass without you really moving forward. Guru gives you the support and knowledge to get it done."

You can learn all about this innovative NEW programme that turns you into a published author with a platform, presence and residual income streams... in just 90 days!

http://www.TheGuruFactory.co.uk

How to be a highly-paid author, speaker, coach, seminar leader, or online marketer.

I have a question for you - How do you take your life story and the advice you have for other people on how they can improve their life and build their business and build a 6 figure income from it?  Well it’s something I figured out how to do over the last 20 years. And I’d like to share some insider secrets with you.

In this video I'm going to teach you 5 advanced strategies

If you want to become the next guru in your field then take out a pen and paper cos you’re going to want to write this stuff down.

You can opt in to get your copy of "The Licence Unlocker Letter" and learn more about the Guru Factory programme at 

http://www.TheGuruFactory.co.uk

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Give Me Just 5 Minutes And I'll Show You How To Make A Difference

I've just loaded a sneak preview of my latest [and the one I'm most proud of] programme --The Guru Factory -- on Youtube, and the video is below...

A lot of people have been asking me questions about this programme, so I thought I'd answer most of them below...

What is The Guru factory?

It's a 2 day LIVE event followed by a 90 day programme where I work with you to monetise who you are and what you know. Together we will build you a recurring revenue as a highly-paid author, speaker, coach, seminar leader, or online marketer.

The system is designed to show you exactly how you can easily create engaging content that will attract your target market to you and position yourself as an expert.

We go beyond the theory and rather than show you exactly how to do it, WE ACTUALLY DO IT TOGETHER.  AND we provide you with the tools you need to get rapid results without being a techie.

Are you ready to implement and take action on what you learn? If you aren’t, that’s OK, but if you are willing to take action and build an engaged audience who sees you as the expert, then we are ready to show you how.

You can make money as fast as you implement the tools and take action. In my previous "Fully Booked Bootcamp" and "The Alchemy Challenge" programmes, we have had students literally take what they learned during our pre-training and use that information to close deals with it.

If you are deliberate about implementing what we teach, and if you follow the action steps, we know you will see results.

CONCERN: Is it Easy? Can I Do This?

SOLUTION: A couple of you said "I don't want another thing on my to do list". One of the great things about our process is that it is so easy to implement. In an afternoon, we'll show you how you can turn the knowledge in your head into podcasts, livecasts, webinars and books.

CONCERN: What if I fall behind? Or miss a lesson?

SOLUTION: Don't worry - you will have access to each lesson after they originally happen. Everything will be recorded and you can go back and rewatch any lesson or watch it for the first time on your own schedule. You may even find that you get so busy implementing what you learn in the first couple lessons, that you want to pause the training so you can get the assignments done. Our format will let you do that. If you are watching recorded lessons, you can go in any order you choose so you can focus on the parts you want to see again, or go directly to training on a section you want to implement right away.

CONCERN: What if I'm just lazy and unmotivated?

SOLUTION: Well, is that really the case? Or is it that you’ve never had someone hold your hand and show you a step-by-step system on how to build an engaged audience?

We are even going to work with you 1 on 1 to make sure your tools get set up right away. If you are truly lazy, unmotivated, and won't take the steps necessary to turn your expertise into great content, then don't join. If you're willing to do some work, study, and implement, then this will work for you.

CONCERN: What if I am not an expert?

SOLUTION: If you have ever helped anyone solve a problem, you can provide a service as an expert, and get paid well for doing so.  Can you answer 10-20 questions about a topic? Then you can execute on what we teach. If you can’t pull out the expertise from yourself and run with it, then we’ll show you how you can borrow other’s peoples expertise and facilitate for them, and how you can interview other experts to build an audience.

The truth is no matter what business you're in or want to be in," your business isn't different." All businesses need leads. All businesses need customers. Every business can benefit by having a strong engaged audience online.

Regardless of what you sell, positioning yourself as an expert and building a platform for leadership and change in your industry by publishing improves your connection to your customers and will help generate leads for your business and attract the right customers to you. You’ll also learn how to turn those interested in learning into real leads you can follow up with and close.

CONCERN: How easy is it to learn to use? I’m not very technical. I’m not an experienced writer.

SOLUTION: I’ve designed the system to be easy to use even if you are not technical. You’ll get step-by-step training inside the system as well as a systematic approach to creating books for the purpose of building a business and strategies for expanding your platform. We have help videos that literally walk you through everything. On top of that you can schedule a 1 on 1 session with me to help you get everything setup.

CONCERN: What if I don’t even have a business yet?

SOLUTION: You don’t need a business to start engaging with an audience and start building a list. We’ll show you how you can take the knowledge you have about your business, something you are passionate about or want to learn about and use it to create an engaged audience.

CONCERN: What if I don't know how to write or publish a book?

SOLUTION: That is exactly what this course will teach you. We have templates and structure created right in the course to take you through the whole process from beginning to end. In fact I have had 4 clients so far who have gone through the programme without any book writing experience and in less than 30 days completely written and launched their books

CONCERN: What if I fall behind?

SOLUTION: This is a fast-paced course and this is YOUR PRODUCT. If you need to take a break, the materials will all be here when you come back. However, we encourage you to stay on track with our curriculum to build momentum and get the maximum benefit out of the programme. Also by staying up with the sessions you’ll be able to ask questions Live when they are recorded.

You'll have access to the complete programme so you can come back as often as you need to review the training materials and access the resources.

CONCERN: What if I try it, and it’s not for me?

SOLUTION: I stand by this course with a 100% money-back guarantee. I’ve tested these techniques and strategies extensively and I have proven that they work. I have success story after success story, so I can take on the risk myselfs. Try the course out for 30 days and decide if it’s right for you. However - and this is important - only join if you intend on implementing what you learn. This course is not just to give you a bunch of information. You’ll need to take action to be successful. If you do decide that it’s not for you just ask for a refund in the first 30 days.

CONCERN: What if I don't know where to start?

SOLUTION: One of the great things about this system is we take you by the hand and show you step-by-step how to start and where to get started…even if you have no idea how to get leads...or even how to get started. We even get on a 1 on 1 joint call with you to help get you going.

CONCERN: What if I don't know anything about marketing, technology or product creation?

SOLUTION: No problem. This programme is designed for anyone who wants to build their platform, increase their value and start making money by publishing and building a business off of their book, podcast or publishing to other media. We have people in this programme with very little to no experience in marketing, technology or product creation as well as more experienced customers. You will learn everything you need to know, step by step.

Where can I learn more?

Just visit www.TheGuruFactory.co.uk

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How everyday people can make money sharing their advice

Have you ever imagined yourself receiving an award on stage?  Have you ever dreamed of speaking in front of hundreds of people, delivering your message with authority and credibility?  What if you could be not only recognised for your talents, accomplishments and expertise, but you could double your income by doing it?

At a time when millions of people are retiring or looking for second incomes, and millions more are hungry for advice and guidance on how to improve their lives or grow their businesses, I ask you “Why not use your knowledge and life’s experience to inspire and help others?”  You can easily package your knowledge and share it with them in a way that earns you money.

If you believe you are here to make a difference in this world, the best way to do that is to package your knowledge and advice (on your chosen topic) to help others succeed.  In this day and age, anyone can be a “publisher” and help other people improve their lives.  Why not you?

Your life experience, your knowledge and your viewpoint – what you’ve learned throughout life and want to share with the world – has greater importance and market value that you probably imagined…  You can get paid for sharing advice and how-to information, and in the process build a lucrative income and a profoundly meaningful life.

This programme is about becoming the expert, authority and “go to” person in your area where you communicate your message to the public and finally get paid what you’re truly worth.  Whether you’ve published a book or you’ve never even considered being an author, this may seem daunting. 

Fortunately I’ve systematised the journey for you by breaking it down into a 90 day blueprint that will save you years of time, money and effort.

The Guru Factory is designed to turn your know-how and knowledge into an income stream that gives you influence, access and recognition – and makes you money while you sleep.  How to share your message and advice on any topic with thousands of people, all the while building a real career and business as an expert.

I believe that the system I’ve developed in The Guru Factory is one of the simplest and fastest ways to grow a business in as little as 90 days.  Of course it’s up to you to do the work, but I’ll be with you every step of the way.  This is a DONE WITH YOU programme.

If any of this sounds unbelievable – especially the bit about getting paid for sharing your knowhow – then that’s only because you’re not yet aware of the pretty secretive industry that has existed for decades – the “expert industry”.

These are the people you see on TV and on the web giving advice on any number of fields.  Average, ordinary people who have packaged what they know into advcice for others – whether that’s being a better parent, how to restore classic cars, how to build aviaries, or any other topic.

They have articles, blogs, DVD home study courses,, videos and more – all of which are extremely cheap and quick to produce thanks to the internet.

And don’t worry about the words “guru” and “factory” if you have weird connotations to them – this is simply a fill in the blanks process where we combine various parts of your intellectual property in  way that is easy to consume and helps other people in their lives.  It’s not about becoming a motivational or inspirational speaker [though you can do that if you want as part of this programme] Becoming an expert is simply a matter of positioning and packaging who you are and what you know so that you can help the greatest number of your ideal clients.  And I’m going to walk you through each step of the way.

You really can reach thousands of people with YOUR message, and you can earn good money doing so.  I have proven it and so have my clients.  So keep reading and you may discover a whole new career for yourself, and a higher calling…

Your starting point isn’t important – whether you’re starting from scratch, or you’ve been in business for decades – this programme is about reinventing yourself.  Take advantage of this incredible technology and the community that exist in this programme and don’t waste another minute – it’s your time to shine.

IT’S YOUR TURN – you’ve surfed the internet and listened to other people’s audios long enough.  Now is the time to learn step by step how to get hired as a speaker, hold your own seminars, make money online and build a real business coaching and training other people.

THIS YEAR you can have

·        Your own paperback book on Amazon

·        Speaking gigs and lucrative seminars

·        Coaching clients and recurring income

·        Thousands of people impacted by YOUR STORY and YOUR ADVICE in your passion

You can start from scratch and you can start right now, and in 90 days you will have your own book published on Amazon, your own website to sell it, your own web presence on Facebook and YouTube, your own product for sale and your own subscription website where people pay you every month for your information and advice.  Are you ready?

Click HERE to get all the gen...

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What's Frustrating You In Life Right Now?

I was having a heavy discussion with some colleagues yesterday, and it inspired me to reach out and ask you, dear reader, what's going on in your life right now.

It would be great if you could complete this anonymous [and therefore safe to complete :-) ] survey so I can get a "feel" for what's happening in my readers' lives right now, and how I can best help you.

Thanks in advance for doing me this big favour.

Small Business Coaching Marketing Strategy