Are You Selling What People Want?

I WANT TO TALK TO YOU ABOUT SOCIAL DYNAMICS – THE PUZZLE OF HUMAN INTERACTION – AND HOW IT AFFECTS YOUR CHOSEN NICHE OR INDUSTRY...

WARNING: This is about to get heavy…

It is our job as humans to survive and replicate [S&R], and we will align ourselves with anyone who can improve our chances. The more S&R value you have, the more people will want to hang around you. Following the leader of a tribe will greatly improve your chances of survivability and replication because there’s safety in numbers.

Becoming the leader of your tribe, community or social circle magnifies it ten-fold. This is hard-wired into us through evolutionary behavioural psychology, and the more you use it, the less fear you have.

Here’s the truth: Nature will unapologetically weed your genes out of existence if you don’t take action. If you want to be financially independent, you need a proven plan to build wealth – a saving and investment plan. If you want to look like a Greek God or Goddess, you need a proven pan for building a healthy physique – a new diet and workout plan.

Evolution has moulded you to pursue the ultimate purpose of you being here - to survive as long as possible. Natural selection has hardwired you to then replicate, to ensure your genes survive. For example if you’re a great Coach or Expert but the networking group you’re in is lazy and unproductive, you need to align yourself with a better network fast if you want your business to survive. Join a better gene pool for continued survival.

YOU’RE HERE TO LIVE AND TO LOVE. YOU ARE ALSO A BIOLOGICAL MACHINE THAT LEARNS FROM EXPERIENCE. THAT LEARNING CAN BE ACCELERATED BY DISCIPLINED FOCUS ON STUDYING SUCCESS [USEFUL S&R STRATEGIES USED BY OTHERS] FROM THE PIONEERS WHO WENT BEFORE YOU. THIS IS WHAT CREATED THE SELF-HELP MOVEMENT AND THE EDUCATION SYSTEM. IT’S WHY TONY ROBBINS SELLS WEALTH MASTERY, RELATIONSHIP MASTERY AND VITAL LIFE.

To improve your chances of survival, learn The Martial Arts [the art of war] – defending yourself and beating your attackers. Named after Mars the Roman God Of War. How to protect yourself from others, and how to protect your mate from being stolen by others!

To improve your chances of replication, learn The Venusian Arts [the art of love] – creating relationships with men and women. Named after Venus The Roman Goddess Of Love. How to align yourself with others.

Both of these fields are disciplines in social dynamics, and both express our inner thoughts and feelings through outer physicality, but ideally need to be in balance. Too much of one and too little of the other will threaten your chances of survival & replication. Doesn’t that make sense?

Ironically, neither of these were taught to you at school as you passed from childhood into adolescence. You were taught Algebra when the only numbers you were interested in was the phone number of that hot classmate you obsessed over.

Women are hardwired to be extremely selective about a partner because she has much more to lose, and the more attractive she is the more she will be approached by lusty males, whether she wants them to or not.

Men are hardwired to have approach anxiety and dread rejection because biologically, rejection meant they would be weeded out of the gene pool. This is also why more affluent areas tend to be where “the beautiful people” live, as the people with the highest S&R values congregate together in better living conditions with more opportunities..

In real life dating studies, physical attractiveness and earning potential strongly predict romantic attraction. People aspire to partners who rank higher than themselves. They don’t want a match, they want a jackpot.

The stereotype of the elderly billionaire with facial burns marrying a swimsuit model who can’t find Paris on a map but wants to go there because it’s romantic, seems to be a myth. According to the University of Notre Dame, economically successful women partner with economically successful men, and physically attractive women tend to partner with physically attractive men.

Enough of the dating advice!! Taking this back to your business, life is full of step by step game plans – life skills – that act like treasure maps to the goals you want to achieve. Pre-determined structured recipes in several phases honed through years of trial and error, full of universal truths and the natural flow of events, reverse engineered so these recipes can be sped up, improved, learned and taught to others. These can be modelled from people who already have done what you want to be able to do, and already have what you want to have.

I have spent the last 25 years of my life acquiring these treasure maps, in a constant search for self-improvement & personal transformation, and I share the best of what I’ve learned with my members. This is always a work in progress and it is constantly evolving. The only constant is change.

The ultimate promise of this approach is that if you master the recipes, you too can achieve equally spectacular results. Now when I was younger I was painfully shy, timid and anxious around people. I looked enviously at other people who were confident, wealthy, fit, popular, savvy and wanted what they had.

Geeks and nerds are typically intelligent individuals who haven’t applied that intelligence to social dynamics, so they appear deficient in those areas. Shyness and loneliness are signals from your survival-focused unconscious mind to motivate you to master these skills. But when they finally figure this stuff out, watch out! Every stud was once a dud.

Now assuming you live to be 100 years old, that gives you 36,500 days of life. Your challenge is to replicate before your shelf-life expires. And ironically, although we may fly in airplanes, carry computers in our pockets and communicate with people on plastic screens, we are still ruled by primitive needs of shelter, food and reproduction – as explained my Maslow’s Hierarchy of Needs.

So we are drawn to people who increase our S&R rating and we are repelled by people who could reduce it. We are attracted to money, health and beauty. We are attracted to success stories, mentors and fitness models. There’s a workshop, an online course and a book for every recipe invented by mankind to help you get what you don’t currently have, taught by someone who [hopefully] already does.

In fact, the perennial topics that sell well, always have, always will, are the 3 areas of life we must improve. Health, wealth and relationships. Success in these 3 areas ensure your survivability and replication [S&R]. They also ensure that your business is profitable, because you’re selling something your audience wants.

Health & Wellness – strong body and calm mind, physically fit, higher energy, absence of disease meaning longer life and healthy offspring as well as physically attractive. E.g. Mindfulness, CBT, Yoga, Personal Training, NLP, Hypnotherapy, Keto, MLM, self-defence, fitness regimes, weight loss, therapy

Wealth & Money – reducing debt, increasing assets, higher income, safety and security, and providing for your loved ones. E.g. Money blocks, Crypto, Rich Dad Poor Dad, property, MLM, business coaching, SEO, Traffic, sales training, content marketing, 4 hour work week

Love & Relationships – relating, building trust, attraction and sex, so you can have loved ones. E.g. Dating Coach, makeup, fitness, presentation skills, NLP, feminine energy, leadership development, networking skills, soulmate, Tantra.

Success in any one of these areas positively affects the others. Neglecting one affects all of them. You might want to consider which of your products and services appeals to which of these 3 areas, and it if doesn’t, you might want to reconsider what you teach.

What I’ve said in this article is profound and controversial. You might feel a reaction to this article, and I’d invite you to ask yourself “Is this true? How does that make me feel?” I’d love to hear your comments and feedback.

Happy new year 2022

Kick your year into gear by setting your business goals BEFORE you go back to work.

Happy new year from me and the Instant Edge team.

While the rest of the world feels hungover or goes to visit the in-laws, you could be getting the jump on your competition by doing some business planning NOW.

Let me know in the comments what you plan to achieve on 2022...

#toomuchtoosoon #makeitcount #newyearnewyou

Gamesmaster For Hire...

 Afternoon I’m Jonathan Clark and I run Instant Edge – we work with established consultants, coaches, and speakers to help them get found and get hired.  I can do that because I am a Coach, a Consultant, and a Speaker

We specialise in making our clients visible and credible to their target market 

This week we’ve launched something quite unusual

One of my hobbies that I’ve enjoyed since I was 10 years old is tabletop roleplaying games. Most people have heard of Dungeons & Dragons, where a bunch of specky nerds like me get together and go on fantasy adventures killing monsters and finding treasure.  Now it tends to be fat balding blokes in their 50’s [like me] that still want to get together and have a night of fun and escapism.

Now the pandemic has really hurt the hobby – obviously, you haven’t been able to get a bunch of people from different households all together in one house for over a year until recently, so it forced the hobby online.  Much in the same way that business networking went online.  So now people log into a website and go on a group chat like Zoom and play that way.  Much like we are.

Now, these games have players, and they have the referee that runs the game, called a Gamesmaster.  Being the Gamesmaster is a lot of work, so there are way more players than there are Gamesmasters.  What that means is that there are thousands of players out there who need a Gamesmaster to run games for them.  I’ve been the Gamesmaster for 44 years.

What we’re seeing is the rise of Gamesmaster for Hire – a freelance roleplaying game referee who is hired by groups of players to run games for them.  In other words, getting paid to do their hobby.

So yesterday I got all inspired and chose to combine 25 years of marketing experience with 44 years of roleplaying game experience and I launched gamesmasterforhire.com.  I’ve monetised my hobby!  How cool is that?

So I’m looking for introductions to experienced role players who are longing for a game, or newcomers to roleplaying games who’d like to learn how to play.

So that's Jonathan Clark from The Instant Edge.  You really can turn anything into a business.

How To Write And Publish A Bestselling Book In 90 Days

http://www.bookinninetydays.com

LinkedIn Lead Generation: Making Connections That Count

 Today we’re going to look at ARGUABLY the most important part of the whole LinkedIn lead generation process – how do you nurture and follow up your connections, and begin to steer the conversation towards an appointment off of LinkedIn?

There’s an old saying that your network = your net worth

The more connections you have, the more of an Influencer you become, the more widely known you are and therefore the more likely you are to make money from your services.  The more people who know, like and trust you, the more likely you are to get referrals and recommendations to people. 

But you need to actively build those relationships, by being proactive.  Like any relationship, it takes energy and effort, and time to nurture it.

So you’ve been building all these new connections - now what?  What do you say next to turn your contacts into contracts?

You want to have a pool of ideal prospects who know who you are, like what you do, and trust you enough to either recommend you to their contacts or do business with you themselves.

Imagine if there were 5 hot customers hiding in your LinkedIn contacts right now…

Because there are.  At least!  You just need to reveal them.  And the way you’ll do that is what in sales is called “Qualify the prospect” by asking the right questions to elicit a need.

Someone out there in LinkedIn land needs what you sell RIGHT NOW – you just have to find them

AND they will buy from someone within the next 12 months. Question is, will they be buying from you?

So it’s not connect then pitch.  You don’t send them a brochure, you don’t jump on them and say” You don’t need some LinkedIn training, do you?”  You don’t tell them all about you and then try and get them to agree to a phone call in the first message.

I’m sure you know the sort of thing I’m talking about?  

Your new connections want to be

• ·      Heard
• ·      Understood
• ·      Remembered
• ·      Respected

·      They want you to “get them” Only then will they be happy to do business with you.  Or recommend you to their friends, family, and colleagues.

So your initial conversations are all about THEM.  Go into your inbox each day and sort by UNREAD. 

Try and reply to every message within 48 hours, otherwise they start to go cold.

Be yourself, but always remember to talk about their issues, their headaches, things they will resonate with.  

If you uncover a need – they have a problem that you can help them with, you ask them the magic question:

“Would you like some help with that?”

NOTE: I'm giving away 15 pre-written, 90% done for you posts that get you noticed.  Why not gran them and add that to your arsenal?  

https://automaticpostpack.com/

LinkedIn Lead Generation In 6 Easy Steps

 The L.I.N.K.E.D. Daily Process

So this is your daily checklist on LinkedIn, and it’s easy to remember cos it’s an acronym

Look For Prospects - accept new connection requests ONLY if they are in your target market.  STOP accepting connection requests from any old contact – only let them into your pool if they meet your ideal client criteria, OR you think they will be a good fit.

Look at the connections of your connections [your 2nd level]  So that means click on someone’s profile, then go to their contacts – look at all the ones who are in your 2^nd level, so they know someone who knows you.  Then go down and connect with the ones that fit your IDEAL client criteria.  Your contact has already found all of these ideal clients and brings them to your door! 

Invite 10 to connect – do a search and find a batch of ideal clients, then connect with 10 sending a personalised approach 

Always send a personalised note and use their first name.

Here’s an interesting fact – when you get a new connection, you don’t get just ONE person – you are adding all of their 1^st and level connections into your pool.  Think about that.

So if you weren’t already connected to me, once you do, you get my 4195 connections

Nurture The Relationship - have a non-salesey conversation and build trust and rapport the way you would in person

Make it all about them.  Imagine you’re at a live networking event, what would you talk about?  As simple as “How’s business?”  Another one I’ve had success with is “So do you get much business from LinkedIn?

No selling.  No sales close.  In fact, you’ll actually stand out because you didn’t attempt to sell them, I actually got a message the other day saying “And thanks for not hitting me with a sales pitch!”

DO WHAT YOU’D DO AT A LIVE NETWORKING EVENT

ONLY move into the next step when you feel like there’s a good rapport and connection between you.  Would you want to have this person as a client based on the past interaction?

Probably 4-6 messages by the time you get to this stage.

Key Questions To Find A Need – Now every product/service/treatment business has certain questions that the provider will ask a prospect to establish if there’s a need for your p/s/t, right?  Think about what you ask a prospect in the initial conversation?  Ask whatever questions you would normally ask to see if there's a need for your product/service.

YES you’re a problem solver, but you FIRST have to be a problem FINDER!

THINK OF IT THIS WAY – who does a Doctor want to see?  Healthy patients?  Or Sick patients?

So as I’m in marketing I might ask How’s business?  Are you getting plenty of new leads coming in?  Could you handle any more right now?  Are you happy with your social media?

A great question is What’s your biggest challenge right now?

Do you have any problems with your sales and marketing?

If they say no, they probably don’t need me.  I’m looking for a need.  No need = move on.

I call these Key questions – mainly cos I needed a word that started with a K J

Once you find a need, you ask simply: WOULD YOU LIKE SOME HELP WITH THAT?

Explain How You Can Help - if you uncover a need and your connection wants help, take it offline.  In other words, suggest that they have a phone call or Zoom call or a 121 with you to discuss it further.

DO NOT try and close deals on LinkedIn. The LINKED process is a marketing process.  Now you take them into your SALES process.

Diary The Appointment - schedule a meeting/call and invite them to become a client

This what really counts.  This is the ONLY thing that counts. 

Involve yourself - by Liking, commenting, and sharing.  Also known as engagement, but another E would have ruined my acronym J

I’d recommend you LIKE at least 3 posts

Comment on those posts – the algorithm likes more than 7 words, and use their first name

Share at least 1 post you like.

This not only tells the LinkedIn algorithm that you’re a serious player, it also helps your connections get more visibility, so you’re helping them too.

New post – valuable, informative, that will attract your target market

EDUCATE – INSPIRE – ENGAGE THEM

Posts make you VISIBLE

This is where you put something up that will resonate with your target market. 

LET ME EXPLAIN MY THINKING AROUND THIS

So you’ll see that contrary to most people’s approach to LinkedIn which is like a few things, comment a couple of times, and fling up a post that I hope is relevant, the emphasis here is we do that stuff LAST.  The emphasis here is making the connections with the right people, building the relationships of know, like, and trust, separating the high probability prospects from the low or no probability prospects, and then we do the engagement stuff.

I was asked recently by a prospect  “How many views will my LinkedIn posts get?”  I told him that’s not the key performance Indicator to watch.  That’s vanity.  What matters is how many appointments are in your diary, and how many of them turn into paying clients.  If my diary is full, I don’t really care how many views my post gets.

You want the right people seeing your posts and engaging with you, so that’s why we find them first and fill your LinkedIn pool with the IDEAL prospects, who then see your posts and comment.

Is that making sense?

Different mindset = different results.

P.S. - We're currently looking for beta users to join our new LINKEDLeads platform. After spending over 23 years working with over 5,000 clients, we are releasing this one-of-a-kind platform to help awesome Coaches & Consultants like you map out every step of an awesome sales and marketing strategy. We're talking about your target audience, polishing up your profile, a daily process, and more!

To request an invite go to https://www.linkedleads.co.uk/authority-amplifier-no-pixel1607017757257

How Coaches, Consultants & Speakers Should Really Use LinkedIn For Lead Generation

 One of the questions I get asked all the time by my Coaching, Consulting or Speaker clients is: What are the best ways to generate leads?

 In the old days we would get a list of Companies, or pick up the phone book, cold call them, find out from the gatekeeper who the decision-maker was, then write them a letter, then follow up with a phone call, get rejected by said gatekeeper several times, and maybe [if you were persistent] get a phone call with them to pitch your business to them.

 Thank God for LinkedIn – now I can set up a free account, do a search for my ideal clients, pull up a list of thousands of them, send them a connection request, at least half will say yes and then I can message them to start a conversation.  From my sofa.

 
Here are some fascinating statistics for you…
 
According to a 2020 global survey by the International Coaching Federation, the average life Coach earns around £42,000 per year.  The average income for a UK Business Consultant is around the same.
 
A lot of Coaches and Consultants TRY and use Social media to generate leads.  In fact, 80% of all business to business leads generated through Social Media come from LinkedIn.
 
On Facebook, the average age of a user is between 20 and 29 years old.  The average income of a Facebook user has been measured as between £15 - £25 k per year.
 
On LinkedIn, the average age of a user is between 35 and 55 years old.  The average income of a LinkedIn user has been measured as between £40 - £50 k per year.
 
So assuming you know who your ideal target market is, the older audience with more disposable income is on LinkedIn.
 
You know yourself, generating new prospects for your Coaching or Consulting business is an endless task.  If people can’t find you, they can’t buy from you, so marketing is a daily requirement.  You’ve probably burned money on expensive ads that didn’t work.  This is a free alternative that’s tried and tested in the real world.
Break out of the feast or famine cycle.  Stop worrying about the future and all of the uncertainty.  If you hate sales and trying to be pushy, let me show you how to make the most of your time and use a clear and easy path to generate new leads from the comfort of your own home.  And it costs you NOTHING.
 
Here's all it takes:

1. Describe exactly who your IDEAL client is – their job title, their location, which industry

1. Do a search on LinkedIn in just your home city and see how many show up.  Connect with 10 a day.

1. Save that search on LinkedIn so they send you an email every week with new leads that match your criteria.  

Simples.

If any of this resonates then  I’d recommend you book a call with me – let’s have a free chat and let me help you build a solid LinkedIn lead generation plan – let me walk you through the exact steps I’m talking about on a Zoom call.   You leave with a step by step plan to get leads from LinkedIn every day – in the comfort of your own home – at no charge.

Sound good? Book a call at 

https://calendly.com/instantedge/fic

CLARK’S HIERARCHY OF LEADS

 

Let me introduce you to what I [humbly] call Clark’s Hierarchy of Leads...

 - this is a tool that I have developed over the last three years which enables me to diagnose where a business client is. While I explain this I would invite you to ask yourself which stage are you on because that gives you strategies and tips on what to focus on next.

The four stages are called surviving, striving, thriving, and inspiring and they are measured by annual income.

Surviving is classed as up to 20K, striving is between 21 and 40 K, thriving is between 41 and 80 k, and inspiring is 81 to 100k per year and up.

 Now at the bottom of the pyramid people I speak to typically have more time to spare than money. The guys and gals at the top of the pyramid have the opposite situation – they have plenty of money, but they have no time.

 The survivors are typically overwhelmed, they never have enough time or money, but they usually have more time than money. They have goals but they are starting to believe that it's just a pipe dream, so they market sporadically. They often live on self-help books and follow all the gurus, spending the money they do earn on courses and training which they hope will increase the income. Very often they are qualified and extremely good at what they do - perhaps even world-class, but they have few if any clients who know that.

 My recommendations are that they start by setting very clear and specific goals , they identify who their target market Avatar is in specific detail and they get to know the marketplace i.e. what is selling, what’s their competition doing, what are people buying, what do people want? It’s much easier to give the marketplace what it wants than invent something and try and find someone to flog It to.

 

 The strivers have had some success but their head is full and they're still overwhelmed, jumping from Shiny Toy to Shiny Toy. They may have some marketing and sales and operational systems in place but these are usually like jigsaw pieces rattling about in a box, a bit here and a bit there so they experience months of drought and months of abundance in a feast or famine cycle which makes it exciting… but stressful. As a result they are often feeling a bit jaded, as if “what's the point?”

 

Typical solutions I recommend is that they get very clear on their origin story and why they are uniquely qualified to do what they do, they develop a clear message that will resonate with their target market, and they do everything they can to increase their visibility and outreach – that means social media, networking and the other 52 ways of getting clients.

 

 The thrivers are typically making 41 k and above anywhere up to 80k – these guys are impatient -  they are making money but they want to take it to the next level so they are restless, always looking for the next edge, the next smart strategy. They have success stories, testimonials, they may even be known in their field for what they do, but it's still not enough.

Keys to success include sharing their success stories when they’re networking, in video, on podcasts, endorsements on LinkedIn, reviews on Google and Facebook to prove their credibility. They're still working an hour at a time for an hour’s pay – linear income - so it is smart to introduce them to multiple income streams – residual income - including creating a product like a book, or an online course that makes them money while they sleep so they don't have to work harder but they can make more money in the same time. This is the level where the business grows and develops solid marketing strategies so there is a funnel in place, there is constant prospecting, there is a sales process, referral systems and customers are looked after effectively.

Earning 81k and above are inspiring - these guys are well known in their fields, they have a good reputation and they are proud of the impact they are having on hundreds if not thousands of people – there may even be a waiting list to get on board with them.

To grow even further then it's time to look at scaling-up - in particular their marketing so that more people in more markets know who they are. That may mean vertical marketing going deeper into their chosen niche, or horizontal marketing where they help different avatars with similar issues. Collaborating with other businesses such as Joint Ventures and host relationships, outsourcing a lot of the work to the team who can multiply the efforts of the owner. Perhaps they can automate their existing systems to free up manpower and let the computers and robots do what they're built for, as well as developing systems that make the business run more efficiently and effectively.

 So having covered the four levels  - you’ll know your level of your income in the last 12-months, you should be able to identify what level you’re on and I'd be interested to hear your comments or feedback on Clark’s Hierarchy of Leads?

How James Made £30,000 Through Lockdown Using LinkedIn

http://linkedleads.co.uk/

How to use LinkedIn to win clients with sniper-like focus

http://linkedleads.co.uk/ The 6 Things You Need To Be Doing On LinkedIn TODAY To Get 3-5 New Clients Every Week...

How To Use LinkedIn For Business

 Imagine if you were getting 3-5 new customers or clients every week who were eager to speak to you...

 If you were fully booked and you did it all at your keyboard.  You could stop burning money on expensive and risky advertising and instead only speak to quality people who have a genuine need for your service.  No Starbucks, no petrol expense, no commuting.  And anyone can learn how to do it in half an hour a day.

Here’s a true story - we have a client who ran a business with 2 other staff members.  Their average sale was £2000.  If he got a sale he was delighted with that £2k.

He’s been using this approach for 3 months now, he now employs 9 staff members and his last two sales were for £22k and £45k.  Not bad for spending half an hour a day on his laptop!

You know yourself that the world has gone online in a huge way since Covid19 hit.  Businesses that weren’t online before needed to pivot [hate that word] quickly.  Those that were already online needed to up their game.  Everyone was stuck at home buying from Amazon, networking online, and learning online.  

If you were in a business that relied on face to face appointments with customers, or you ran workshops, seminars, or training, then you were screwed overnight.  

Most business networkers went virtual and learned how to look up people’s nostrils on Zoom.  But even so, most of them weren’t working it correctly and sales plummeted.  Meanwhile, the professionals who knew about LinkedIn started spending more time on it, and they did so much better.  If you honestly think LinkedIn doesn’t work, or you’ve never used it before, I’d invite you to think again.  There are 600 million business owners on there right now and it's growing.  And you can message any one of them for free…

So before you ask “How do I use LinkedIn?” my advice is to take a step back.  Decide how much you want to earn in the next 12 months.
Based on your average sale, how many sales do you need to hit that?
Based on your current conversion rate, whether it's 1 out of every 10 or 1 out of 3, how many appointments do you need to book?

And breathe!  OK, so there’s this amazing social media site called LinkedIn where business owners and decision-makers show up every day and connect with people.  You can network, chat and uncover potential prospects all day long.  BUT you need to know what you’re doing.  Before you start pitching people and connecting with everyone and anyone cos that must work right? [wrong]  you need to decide what you want out of this – get 100% clarity on your business goals so you go into the online networking arena fully informed.  

This is step 1 in my LINKEDLeads process and you need to set your sniper scope on the target first.  That’s step 2 – just who exactly are you trying to reach?

So what are your next steps? Start by working out your numbers – target income for the next 12 months, how many sales needed, how many appointments needed.  Then you might want to get in touch and I can help you with a personalised game plan so you use LinkedIn to earn what you need to earn.  

Email me at admin@instantedge.co.uk [or look me up on LinkedIn :-)]

Memory Hack For Improved Recall & Better Studying

Some people like to do lists - other people think to do lists are too anal or stuffy, right? Or demotivating. Some people like to make it up as they go along and fly by the seat of their pants.

Some people like to plan and outline and have structure... Okay, everybody is different, then there's multitasking, right? You think can we do two things at the same time?

On there's some man jokes there! Uh, according to science, and according to research, multitasking is a bad idea. Contrary to popular belief you lose a lot of time switching between task a and task b... Then switching back to task a again.

Um, i'm not convinced about that. I think there's a wayto do that which we're gonna talk about this week. You might seem to get more done, that way it's arguable...

Okay, you're more likely to make mistakes. You're more liable to forget things. What does seem to work is focusing on one task at a time and taking breaks to to let your jets cool, to let your circuitry cool down.

You'll actually accomplish more that way by "concentration of aim" right? So you've maybe come across the pomodoro method... We're going to talk about that this week as well. So striving to complete a task, no matter how long it's going to take you is also not a good idea.

I found that out when I was studying for exams at school and stuff. I used to think if I studied for, like, six hours straight and hammered this topic, then it will go in better and what I found was actually, I ran out of motivation and I got really fed up and I ended up shutting the books and walking away... And through my study of nlp and hypnosis, I learned about a thing called the law of primacy and the law of recency, the law of primacy & the law of recency you'll be familiar with if you've ever been to see a movie.

Because typically, you remember how this movie started and your probably remember how the movie ended, but the bit in the middle maybe a bit vague and that's because the brain tends to remember the start of something the start of a song.

It's usually really easy to recall and the end of a song, the bit in the middle will be a bit fuzzy. The start of a conversation... The start of a book... Usually quite easy to remember. The end of the conversation.

The end of the book. Usually quite easy to remember the bit in the middle.. Blurry. Okay? So you're actually better... Instead of doing six hours studying, you'd
actually be better studying for like 50 minutes and then stop. Take a 10 minute break and then do another 50 minutes and stop, 10 minute break and then take another 50 minute chunk so then what you have is a primacy and a recency, a primacy and a recency.

A primacy and a recency. A start and a stop. A beginning and an end, so that way you end up with 4,5,6 beginnings and 4,56, endings.

Meaning 4,5,6 x additional recall. Really interesting. Who knew?

How To Use LinkedIn To Generate New Leads For Your Business

Its a new way to use LinkedIn to attract a steady stream of qualified leads on LinkedIn who are EAGER to talk to you... and it only takes 10 minutes a day

https://linked55.com/

How To Use LinkedIn For Beginners & Get New Clients

LinkedIn lead generation - Level up your online networking and raise your profile by tapping into the biggest and most profitable business networking platform on the planet. 

Linked55 - How To Generate Leads On LinkedIn

Attract A Steady Stream Of Qualified Leads On LinkedIn Who Are EAGER To Talk To You... 

To You... 

Want To Launch An Online Business In 2020?

 Let's get one thing clear. Most people in this world are good in at least one field of their life. Maybe they’re passionate about a certain subject. Perhaps they put in a lot of time, effort and energy doing all sorts of activities and tend to get good in at least one of them. All of us can be experts in at least one area of expertise.

 

The problem is just because we can be experts in those areas doesn’t necessarily mean that we will  be able to run a successful business in those areas of expertise. This is the mistake too many people make. They get all excited about the fact that they know their stuff. In fact, they would brag that they are the very best experts in the local area when it comes to doing certain things.

 This may well be true but the problem is if you look at your business as something that you do on the side, you are doing yourself a big disservice. You really are. You are actually setting yourself up for eventual failure.

 Too many people think that just because they are naturally ‘good’ at something that they can dispense high quality services whenever they want and based purely on their own terms. While this might work in rare cases, for most people, this doesn’t work. They are either too distracted or too confused to build a solid brand providing a memorable service. This should not be a surprise since they view their service as more of a hobby than a vocation or, better yet, a business.

 The truth is if you are serious about making money online, you have to wrap your mind around it; you have to commit to it and, yes, you have to treat it as a business. That's right. A real business means you have to lay out the difficulties you’re struggling with and solve them one by one.

 Unfortunately, a lot of would-be online marketers never manage to do this. They’re just focused on how passionate they are. They’re just focused on how many people they can help with their expertise.

 Those are well and good but until and unless you view your activities as part of a business, chances are you will continue to struggle long into the future. Chances are you may not make the kind of money you had hoped.

 You have to run it like a business; you have to make hard decisions and you have to set it up in a systematic and methodical way.

 To figure out how to build a successful online business from scratch, click here.

 I’m inviting you to The Phoenix Challenge – a five day FREE Facebook programme where you will get access to information that will step you through the often difficult and confusing process of putting up a successful online business. It is definitely not for everybody. However, if you have the right plan, you definitely go a long way increasing your chances of success. You owe it to yourself. You don’t have time to waste trying to figure things out the hard way.  Let me help you.

How To Create Your Own Online Course

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