What's Your Goal For Your Networking?

 Well hello there, my name is Jonathan Clark and welcome to a quick article on how to maximise your return to GET THE MOST out of your business networking.

This is a quick how to article to help you get clear on why you’re there and the value of building your network, so you can reach your goals faster and more easily.

So you’ll make more valuable contacts who can introduce you to more potential clients, making your life easier.

Today’s topic is about setting an income goal for your networking.

Now that reminds me of a quick story...

I launched my own business in 1997 and I was a shy introvert who found it hard to say hello to people I knew.  I’ve been to a lot of networking events in that time and most of them didn’t work.  What I mean is, I didn’t get any business from them.  It took me a while to realise why – it wasn’t to do with the group or the people - it was that I just wasn’t doing it right.  And I certainly didn’t have any real goal or target in mind when I went.

So why is this whole goal setting thing so critical to your business?

You took time out of your day to get here and made the effort to chat to new people and introduce yourself.  That takes confidence and can be challenging.  Well, we’re here to make sure you get a good return on your investment for the time, money and energy you spend talking to people at networking events, so you should get more business and make more money.  We’re going to discuss how we’ll get you there.

So it’s essential that you have an outcome for being here.  You have to ask yourself “How much money do I want to make from networking? Now I know you probably haven’t been asked that question before, and that’s a good thing, because that means this is going to make an impact.
But just think about it - How can you hit a target you can’t see?

Every ambitious business owner sets goals, and must continually keep track of their progress towards that outcome.  If that little voice in your head isn’t telling you a clear figure, alarm bells should be ringing.  We’re all about generating income for our members, and the freedom and security that that offers you, so it’s vital you have a figure in mind.

Now, the world famous sales trainer and motivational speaker – the late Zig Ziglar – once said “You can’t be a wandering generality, you have to be a meaningful specific.”

We train our members to become very good at the process of networking effectively.  In fact, at the time of recording this video, 70% of my clients have been referred to me by members of my network.
Statistically the average business person knows about 1000 people – if you take your mobile phone contacts, your Facebook friends, your LinkedIn connections, your Christmas card list – you actually know about 1000 people.  But how many of them act as introducers and talk about you to their friends, family and colleagues?

So let’s get you to decide a specific amount of money you’d like to earn in the next 12 months
Just ask yourself - What would be a good target – how much money do you want to make from networking in year one?

You might want to write a number down.

Let’s get something concrete – tangible.
Do you want to add an extra £10,000 to your bottom line?  £25,000?  £100,000?
Get a figure on paper.  I’ll give you a moment to seriously get your head around that question.

Now, think about what an average client is worth.  In real terms.
How much is an average sale in your line of work?  What do you take home in cold, hard profit?

OK so now divide the big target figure by the average sale value = that will quickly give you the number of referrals you need in the next 12 months to smash your target.


You see, we’re not happy for you just to break even, so we want to be crystal clear on  exactly how much you want to make from this vast referral network you’re now part of.

Look at what the average referral is worth to you?  The bread and butter client?  Imagine how much a GOOD referral would be worth?   And what would a dream client look like?  Just suppose you focused on the big ticket clients…

Now paying clients is just one way to hit that target.  There are in fact 17 ways you can make money from networking – we’ll reveal what they are in a future article.

Picture yourself getting warm referrals from the members of this network, not having to search for new business so much and freeing up your time to focus on the things you want to do

So after 25 years of being in business, I now walk into a room with a plan, a target, I have a strategy and because I was also trained to keep track, I know that three quarters of my clients come from business networking events.  But I don’t just go networking, I USE networking. So I’d end with this question – are you just going to networking events or are you using networking events?

If you’re already a member, this is probably the first time you’ve thought about it like this.  You might want to look back at your membership and total up exactly how much money your business has earned as a direct result of networking.

If you’re a guest and you’d like to tap into the power of having a ready-made sales team acting as introducers for your business all year round, to help you accelerate towards that figure, then speak to us at the end of the meeting.