Why Raising Your Prices Attracts Better Clients | Brand Story for Coache...

💸 THE TRUTH ABOUT WORRY-FREE INCOME WHEN YOU'RE SELF-EMPLOYED

 Let’s talk about the dream, shall we?

You leave the 9–5 Wage Slave job because you’re tired of working to make some other Twatwaffle rich. You imagine mornings with strong coffee, afternoons full of deep work, and evenings without inbox anxiety. Most importantly—you imagine stable, consistent, predictable income. Peace of mind. Security.

And then reality shows up like an unpaid intern who forgot your coffee.

Here’s what no one tells you in the brochure for “Be Your Own Boss”:

Your income, especially in the early stages, looks more like a heart monitor than a salary. One month you’re flush. The next month you’re on a first-name basis with your overdraft protection. Sleepless nights, rollercoaster of emotions, and you’ll be found regularly at the bargain shelf at the supermarket.

And so what happens?

You get stuck in the client-chase loop. Hustling for one-off projects, undercharging to get the gig, over delivering to keep the gig, living in fear of feast or famine.

You might even say something like:
“If I could just get three more clients this month, I’d be fine…”

But here's the twist:
It’s not about getting more clients.
It’s about building a business that doesn’t need more clients every month to survive.

That’s what I’m teaching you to do. To package and productise your lived experience, qualifications and know-how.

See, I help coaches, consultants, speakers and authors create a portfolio of offers—digital products, evergreen programs, books, online courses—that work even when you’re not. Now [thanks to all of our new best friend] AI…

• You want to write a book? We’ll do it in a day. Seriously.
• Launch an online course? You’ll build it in an afternoon. Live and for sale
• Design a signature offer? Give me an hour.

And here’s where it gets spicy:
We use AI and real-time sales data to figure out exactly what your market is buying right now, so you never waste time building things nobody wants. No need to “Validate your offer in a 5 day challenge.” Stuff that! Validate it now!

It’s called  Get Found Get Hired Get Paid
And it’s not theory—it’s tested, proven, and people are already using it to ditch the burnout and build recurring revenue on their terms.

If you’ve ever thought:

“Why does this still feel so frickin’ unpredicatble, even though I work harder than ever?”

Then come to my free livestream on Monday, 9th June at 9am EST / 2pm GMT.

I’ll show you the model I teach inside my mid-ticket program Get Found. Get Hired. Get Paid., and you’ll leave with a step-by-step strategy to:

✅ Stabilise your income
✅ Escape the 1:1 treadmill
✅ Create scalable, irresistible offers
✅ Use AI smartly—not randomly—to speed up everything

Register at the link below if you’re coming, or just block the time in your diary now.

https://us02web.zoom.us/meeting/register/tZEkduyorD4tGtAo6Lj7ElVWek_U1mLbHWUI

Passcode 797609

Your business should feel like freedom—not a panic attack in sweat pants
Let’s fix that.

—Jonathan

Keep Moving...

 Stagnation and Action By An Ex-Secret Service Agent...

Don't put yourself in a place where you're completely stagnant. That's where you get stuck. How did they train you as a secret Service agent to have that instrumental mindset? Action. Everything's action. Make a choice. Make a choice. Make a choice. Move.

Movement Under Pressure

Go, go, go. Do you know what's interesting? Everything was about movement. Don't be still. Even when you're getting shot at, don't be still. They actually teach you to run in zigzags. It's actually really hard to shoot someone if they're not perfectly still. I mean, we would shoot paper targets. You miss, you're stressed out, you're emotional.

You're looking at this guy shooting, that person's shooting. Am I shooting like shit? You know, because everyone's looking at each other's scores. And you know if you don't shoot well, they're gonna be like, oh, I don't want to take you out on the next raid with me. Right? So you've got that adrenaline rush. It's a hard thing to do. But they teach you, like, hey, if you're getting shot at, don't sit there like a dummy. Move. Run.

And while you're running, run like zigzag. Throw people off. Move. And I've taken that premise of always being Kinesis. Kinesis is a Greek move. Kinesis. Move, move. Always move.

The Importance of Kinesis

Create momentum. No matter how stuck you feel, just move. Don't sit still. I'm not saying don't grieve, don't be sad, don't feel it's okay, but don't put yourself in a place where you're completely stagnant, because that's where you get stuck, and you don't move, and you get comfortable, and you become afraid. If you can just create movement, I'm going to create a little bit of movement. I'm going to make a decision here, and then another one, another one. If you can just stay in Kinesis movement, you'll be able to move through whatever it is you're going through.

The Truth About 1:1 Burnout—and How to Escape It With the Offer Ladder

Let’s be brutally honest...

You didn’t start your business to run yourself into the ground, trading every waking hour for a string of back-to-back 1:1 calls, did you?

And yet… here we are. Chained to your desk with Coaching clients, or grabbing quick tea breaks between Therapy clients.

If you're a coach or consultant working exclusively one-on-one, there’s a good chance you're dancing on the edge of burnout. The kind of burnout that leaves you staring at your calendar, wondering how the hell you ended up so busy, yet still nowhere near your income goals.

Now, don’t get me wrong—1:1 work has its place. It’s intimate. Transformational. Highly valuable. But it’s also… a trap.

The Problem with 1:1

The more successful you get, the worse it gets. You finally crack the client acquisition code, and suddenly, you’re drowning in Zoom calls. Your income ceiling slams down on your head because there are only so many hours in the day. Your calendar is full, but your bank account isn’t. Sound familiar?

Even worse, your business now depends on your presence to function. Get sick? No income. Go on holiday? No income. Have a life crisis? You guessed it—no income.

This is where the Offer Ladder comes in.

What Is an Offer Ladder?

It’s a scalable structure that lets you serve your clients at different levels, with different levels of access to you. Think of it like this:

• Bottom rung: Low-ticket, low-access (like a book, checklist, or mini-course). You can create this in a lunchbreak. Seriously. $10-$97

• Middle rung: Group programs, self-paced courses, or masterminds. That'll take an afternoon to build $3,000 - $10,000

• Top rung: High-touch 1:1 work, reserved for those who’ve already invested in the lower rungs and are ready for deep transformation. You use the EXACT SAME SYLLABUS as in the first 2 rungs, but you cover it one-on-one. $10,000 +

You create leverage by productising your process—taking what you already do with clients and packaging it in ways that don’t require your direct presence 24/7.

Why Most Coaches Don’t Do This

Because let’s face it: it feels risky. It feels like hard work.

You're used to being the product. You think, “People only buy because of ME.” So you cling to 1:1 like a life raft, telling yourself you're being of service while slowly setting yourself on fire.

But here’s the truth: if you’re the only one who can deliver the value, you don’t have a business—you have a job with a fancy title.

The Real Risk

The real risk is staying stuck in a model that doesn’t scale. That chews up your time, your health, your joy. That leaves you capped, drained, and quietly resentful.

You deserve a business that supports your lifestyle, not one that steals it.

The Offer Ladder isn’t about abandoning your clients or “selling out.” It’s about honouring your own capacity so you can serve more people, better, without losing your sanity in the process.

So here’s the challenge:
What’s one thing you’re doing 1:1 right now that could be turned into a scalable offer?

Drop it in the comments below. Let’s build your ladder together.

The Step-by-Step System to Becoming a Fully Booked Thought Leader | Inst...

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Fully Booked. Financially Free. Finally Doing What You Love | Instant Ed...

Are you a Coach, Consultant, Speaker, Author, or Therapist who’s tired of chasing clients, feeling invisible, and struggling to get fully booked?

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