Sizzling Summer SALE!

4 Part Bundle Deal 87% OFF!

Sizzling Summer Sale Offer Expires:

***UPDATE***

Since I launched this offer I got a flurry of emails and Facebook messages from several of my subscribers and past clients, asking me the same question: "Why would you do this, and at such a low price?"

Quick bit of background - every year I make a crazy offer available, where I bundle some of [what I think is] my best work together and make it available for a limited time at a massively discounted price.

WHY?  Honestly, for a couple of reasons:

1] Because I can do what I like in my business!

2] It creates a nice burst of cashflow for me

3] It lets people who can't afford some of the bigger investment courses a chance to access these profound tools at a fraction of the normal price [I remember going to 4 Mindstore seminars and couldn't afford to buy Jack Black's £9.95 book.  I vowed that would never happen again]

4] Because I'm looking to seperate the men from the boys, or the women from the girls - I'm looking to train and give clients to certified Practitioners as I grow and expand my Coaching practice over the next 12 months.  Read between the lines as you look at the product combination below - get NLP trained, learn coaching skills, build a full practice.  Hello?  And if you've been personally trained and certified by me, you'll get first shout.

So there you have it - hopefully that explains what I'm doing.  As I write this there's just over 12 hours left in the sale.  once the time is up, I'll shut the doors.  So if you haven't already, have a read below before you make your decision :-)

NLP PRACTITIONER COURSE: How To Get Everything You Want, & Change Anything You Don’t!

 This is a private – by invitation only – offer to people who are serious about their personal growth.  If you are ready to grow and evolve yourself meaningfully, I invite you to come and spend a week with me… 

    Now, if you’re looking to do an NLP course, there’s a lot of things you’re going to have to think about when you shop around looking for the best package, because there’s a lot to consider as you look at the various deals. 

    Having spent 22 years studying this methodology and 14 years training people how to use it to get what they want in life, I have a lot to thank it for.  It’s been very good to me, and it was the best set of tools I had found up until this point for career achievement and personal growth.  But it's not for everybody...

   To unlock your own unlimited potential does not require you to do or say anything that is not perfectly natural and already inside you – right now.  Quite the reverse!  In fact, it’s the most natural and relaxed way of being that a person can be.  All you have to do is close your eyes, go inside, and come out better.

   Think about it – in the average day, how much time do you really spend, honestly, in a calm, relaxed, inner-focussed state? Truthfully?

 Exactly.

   Now, there is a bit more to it than that – there are methods, steps, processes to learn, but essentially that’s what NLP is all about:

The systematic development of a person’s positive characteristics through self hypnosis

  Having done thousands of hours on one to one therapy, working with hundreds of clients on the phone, by email, in person or in groups, over 22 years of personal experience in dealing with human beings and their fears, hang ups, hopes and desires, I’ve realised that the main and final reason these hard working, well-meaning individuals suffer set backs, self doubt and turmoil, is because they did not know what I know about how to tap into their “inner life manager” and finally realise that the answer is never “out there” – it’s not going to be handed to you in the next book, on the next tape or the next seminar.  It’s inside you right now, you either  

1. Don’t know that it resides inside you behind a locked door
2. Don’t have a key!

   Imagine if you could free yourself from having to use techniques!  Most NLP trainings teach you the fast phobia cure, reframing, Submodalities, and so on.  But imagine if you could make problems disappear, in yourself and others, without having to use any scripts, without even saying a word!  Now that’s real change work.

   This course teaches you methods that amplify and work underneath and alongside any other form of therapy.  That’s on the energetic level.  Then there’s the language tools.  A therapist will be talking to their clients.  Imagine if the actual words they used were creating change all by themselves…

   You’ll understand how every other “–ology” system works – EFT, Reiki, Kinesiology, Sekhem, you name it.  If you learn NLP you’ll be able to understand any other form of personal development and see how it works and why it works, and also predict why something won’t work in advance.  Save thousands of pounds buying useless books and pointless treatments

 What Others Have Said About This Training

“Although I’ve done presentation techniques for 30 years it had never really gelled in my mind.  I can’t get over the difference it’s made for me.  I’ve done NLP before, I’ve done the Tony Robbins courses before, but until you get somebody who actually touches the inner core of your unconscious, it doesn’t work, and Jonathan does that.” – Carol Bentley

8 days LIVE training with me + Mp3 Recordings + Full Colour Manual RRP £2137

Which Would You Rather Be - A Life Coach, Or A Secret Weapon?

Revealed - Unique Trade Secrets Make NLP'ers into Coaches, and Coaches into Invaluable Assets...

"There is nothing more powerful than having someone focus 100% of their attention on your success. When that attention is given by a Coach trained in NLP, the results can be magical.' - David Shephard

NLP Practitioners can add Life Coaching to your repertoire...

Life Coaches can use NLP tools to make you better coaches...

Why be an "also-ran" when you can combine both and really offer your clients value for money...

 Why Master Life Coaching With NLP?

 As you know Coaching is on everyone's lips. More and more businesses are asking for coaching and the growth of coaching companies is dramatically increasing. If you already know NLP you already have some of the most powerful coaching techniques available today. However, you may not have thought how to apply them in the coaching context.

   If you don’t know NLP yet, or maybe as a Coach, you might like to learn additional ways of making you better at what you do.

 This 2-day training on 7 audio CD's will enable you to put NLP skills to good use as a coach both covertly and overtly as corporate employee or external coach.

7 Audio CD set RRP £97

Do you run your own business?
Are you a Coach?   A complementary therapist?
Could you do with more customers next week?
Do you long to be free & work for yourself?

"Announcing The Most Complete, A To Z Practice Building System That Shows You Exactly How To Become A ‘Client Magnet’...

Exclusive & unique marketing & positioning programme will fill your books with paying customers…

I

F you'd like to run your own lucrative business, be paid to do what you love to do and work the hours that suit you, then this might be the most important message you'll ever read.

Dear Colleague,

IF you work for yourself as a Coach or Therapist, or you’re just about to take your first steps, and it’s proving to be much tougher than you originally thought, then this will help turn things around…

Here’s why. 

  Most of us enter the private practice world clear on what we want. We love the sound of a steady flow of clients, a flexible working schedule and the “Ker-ching” of a healthy income. Others start to question themselves in fear and anxiety and feel completely lost as to how to go about building a profitable practice.

  Slowly it begins to dawn on so many therapists, coaches and healers that their vision and their reality are miles apart - as they struggle each month just to make ends meet. The clients just aren’t showing up. Your diary has blank, empty spaces. And the big money never materialises.  Slowly things start to look dark and gloomy…

  Pretty soon, your hopes of having a full practice fade into a distant daydream and that old agency job starts to look pretty good. No more worries about cancellations. No more chasing bad payers. No more waking up in the middle of the night panicking about how you are going to pay the bills. You find yourself longing for a steady job with a secure salary, even if it means sacrificing your freedom…

2 day weekend on mp3 RRP £97

I’D LIKE YOU TO JOIN THE REVOLUTION.  I’m going to ask you to lose weight for Scotland.  And you’re going to discover how to lose weight fast, build some lean muscle so you don’t look saggy,  and get your sexy self back J

So here’s how we’re going to change the shape of the nation – together. You and me.  One person at a time.  I’ve put together the best of what I know into my new book – Lose Weight For Scotland.  Crush Obesity, Add Years To Your Life & Look Good Naked!  

What’s Different About This Book?

All of my best thinking in one place.  This isn’t one of those crappy ebooks that sits on your hard drive.  His is the real deal, packed full of useful tips and tricks of the trade.

It’s a psychological method for changing how you think and act around food and exercise. 

Now if I were you I’d be thinking right about now - there’s plenty of DVD’s, personal trainer and endless books on the subject of dieting and weight loss.  So how is this different? Because I deal with the mental and emotional blocks as well.  You’re going to learn about the 9 silent saboteurs that glue fat to your body.  Ever heard the expression “Emotional eater”.  Well, in this book you’re going to learn how to avoid obesity, diabetes and heart disease by getting control of your emotions..

This is a brand new approach – there’s never been anything like it before.  And this is a plan that you can start today and use right now because I want you to have more energy, get back into your jeans, or get into someone else’s!

No sweaty bootcamps.  No embarrassing weigh ins.  Just a slimmer, leaner, happier you.  People noticing your shape.  Compliments from your work colleagues.  More admiring glances.  Want some of that?

20 minute workouts.

Now I’m guessing that you’re probably like me and you like step by step guidance that’s in plain English, so that’s why I’ve included a 90 day Challenge calendar telling you exactly what happens on each dayPicture the looks on your friend’s faces when they see how much weight you’ve lost

Just suppose you had to buy yourself a new wardrobe cos your old clothes are too big for you now

See yourself getting lean and in shape.

What would it feel like to look forward to going out socialising or dancing the night away?

Would you like to be my next success story? 

Do You Want To Know How I Can Get that Same Result With You?

Let the challenge begin!  Here’s my system…

Complete 90 Day programme – a treasure map if you will, with simple day by day instructions.

Day By Day Calendar – easy baby steps, print it out and stick it on your wall, your fridge, the bedroom door

Psychological keys – why you stop and how to keep going.  The 9 psychological blocks and how to dissolve each one.

Motivation – ignite the fire and catch yourself exercising more, eating the right stuff, drinking more water

Shortcuts & sneaky secrets from the bodybuilding industry, fitness professionals and the worlds #1 weight loss challenge company

Paperback Book RRP £19.97

Save Over 87% OFF!

Regular REAL Price for all = £2,351

Summer Sale Price = £297 includes All 4

This sale ENDS midnight Friday, July 18, 2014

What’s The Guarantee?

The guarantee is that if you're not entirely satisfied with this bundle AFTER you've attended all 8 days of the Certification training, you can ask for a complete refund.

Anything Else You Should Know About This Sale?

This really is a CRAZY sale.

No jokes.

No shenanigans.

These products will NEVER be offered at these prices again. Period.

If you’ve been on the fence about getting them, now is the time. Or forever hold your peace.

This is a great deal and I encourage you to take advantage of it.

This sale ENDS FRIDAY, July 18, 2014 – GRAB Your Incredible Bargain Now

Jonathan Clark

PS – £297 is a super price on some awesome training that has been PROVEN to work over for many years now. You get 4 complete course packages with a combined value of £2,351 and it’s a no-brainer.

Grab this deal now. When the deadline hits, it’s gone forever.

What Nutritional Supplements Should I Be Taking?

Hi there, this is Jonathan Clark from Lose Weight For Scotland – it’s my mission to Crush Obesity, Add Years To Your Life & help you to Look Good Naked!  I challenge Scots to lose 10 lbs of fat or gain 10 lbs of muscle, even if they've tried everything else, and it’s guaranteed.  One of the questions I get asked all the time is What nutritional supplements should I be taking?

So what should you add to your diet plans in order to get back into balance?  Here’s a few:

Probiotic/Prebiotic - Probiotics are live bacteria in yoghurt, other dairy products and pills. Pre-biotic is a specialized plant fibre that nourishes the good bacteria already in your large bowel or colon.

Multivitamins  - Vitamins fall into two categories: fat soluble and water soluble. The fat-soluble vitamins — A, D, E, and K — dissolve in fat and can be stored in your body. The water-soluble vitamins — C and the B-complex vitamins— need to dissolve in water before your body can absorb them. Because of this, your body can't store these vitamins. Any vitamin C or B that your body doesn't use as it passes through your system is lost (mostly when you pee). So you need a fresh supply of these vitamins every day.

Minerals - When given the right materials in the right form (from nature) the body can do amazing things to promote its own health. The earth naturally gives us minerals via water and food. Today, with current farming practices that deplete soil of necessary minerals and water supplies that have been polluted and poisoned, our population has become mineral malnourished.  Your body needs  a proper mineral balance to keep our immune system strong and healthy. Deficiencies of zinc, selenium, silica, and sulphur, which occur as a result of poor diet or excess stress, can put our health at risk.

Whereas vitamins are organic substances (made by plants or animals), minerals are inorganic elements that come from the soil and water and are absorbed by plants or eaten by animals. Your body needs larger amounts of some minerals, such as calcium, to grow and stay healthy. Other minerals like chromium, copper, iodine, iron, selenium, and zinc are called trace minerals because you only need very small amounts of them each day.

Protein to build lean muscle – the more lean muscle you have, the more calories you burn.

Chromium helps to move blood sugar (glucose) from the bloodstream into the cells to be used as energy and to turn fats, carbohydrates, and proteins into energy.  helpful in building muscle and burning fat

Green tea, native to China and India, has been consumed and hailed for its health benefits for centuries globally, but has only recently gained popularity in the UK.  Green tea was used in traditional Chinese and Indian medicine to control bleeding and heal wounds, aid digestion, improve heart and mental health and regulate body temperature.4 Recent studies have shown green tea can potentially have positive effects on everything from weight loss to liver disorders to type 2 diabetes.

Omega 3 essential fatty acids - There are actually three types of fatty acids that are collectively referred to as omega 3s  Besides being hard to pronounce, they are extremely important to your health. Omega 3s are "essential" because they are necessary for health and must be included in your diet (because the human body cannot manufacture them on its own). Extensive research indicates that omega-3 fats reduce inflammation, helping to prevent inflammatory diseases like heart disease and arthritis. In addition to warding off inflammation, omega 3s are also essential to the brain, impacting behaviour and cognitive function, and are especially necessary during fetal development.

Improve artery health by helping to reduce blood clots in arteries that lead to the brain.

Improve cholesterol

Improve joint health by reducing joint tenderness and stiffness associated with arthritis and osteoarthritis.

Improve bone health

Improve mental health by helping to insulate nerve cells in the brain, allowing these nerve cells to better communicate with one another. People who are deficient in omega 3s may suffer from depression, bipolar disorder, schizophrenia, eating disorders, and ADHD.

Improve skin health by helping to alleviate symptoms related to skin disorders like acne and psoriasis.

Improve bowel health by reducing inflammation of the bowels, helping alleviate symptoms of Crohn’s disease and ulcerative colitis.

Improve lung health by reducing inflammation in diseases like asthma.  I used to have asthma and taking Omega 3 definitely helped me get rid of it.

Improve menstrual health by reducing the pain associated with PMS and menstruation.

Help prevent cancer. Colon, breast, and prostate cancers have all been correlated with low intakes of omega 3s.

So are nutritional supplements important?  Just a bit.  You’d be NUTS to not supplement your diet. And there are supplements out there that contain ALL of these so that makes it a doddle,  but try just adding one to your diet – whichever hot button I mentioned and you thought – OH! That’s me! Then go for that. ONE small baby step you can take today to get healthier.

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How to lose weight fast without weight watchers - What about nutritional supplements?

Hi there, this is Jonathan Clark from Lose Weight For Scotland – it’s my mission to Crush Obesity, Add Years To Your Life & help you to Look Good Naked!  I challenge Scots to lose 10 lbs of fat or gain 10 lbs of muscle, even if they've tried everything else, and it’s guaranteed.  One of the questions I get asked all the time is What about nutritional supplements?

Those beautiful fruits and veggies!  They stare at you from packed shelves in the grocery Store and scream “buy me” with their bright shiny reds, glossy greens and mellow yellows but these fresh fruits and veggies have lost a lot of their nutritional punch!  I recommend you supplement your diet – there just isn’t the same nutrition in your food nowadays as there was 100 years ago.  

Mass production, farming, pollution – all of that means that the average apply today has half of the nutritional goodness of 70 years ago.  Government health advice is to eat at least five portions of fruit and vegetables a day to help maintain health and possibly avoid some cancers.  But the food we are eating today is simply not as good for us as it was during World War II.  "In fact, you would have to eat eight oranges today to get the same amount of vitamin A your grandparents got from a single orange. And you would need to eat five to get the same level of iron" Now it's chemically induced growth and what is grown more and more tends to be genetically modified.

So what are the Reasons for the decline?  Well, Modern farming methods are blamed for the lack of minerals such as copper, iron, magnesium and potassium in fruit and vegetables.  Crops are being grown in soil stripped of its goodness. fruits being picked before they are ripe.

Nutritional supplements help fuel and support our body's needs when we can't or simply don't eat enough nutrient dense whole foods to fuel our body.  Without them, the body becomes weakened, you can develop fatigue, headaches, pain, constipation, dull hair, poor skin and left unchecked, can develop more severe conditions such as Type II Diabetes or Heart Disease.  I’m so glad I don’t get headaches anymore!

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How many meals a day should you eat to lose weight?

Hi there, this is Jonathan Clark from Lose Weight For Scotland – it’s my mission to Crush Obesity, Add Years To Your Life & help you to Look Good Naked!  I challenge Scots to lose 10 lbs of fat or gain 10 lbs of muscle, even if they’ve tried everything else, and it’s guaranteed.  One of the questions I get asked all the time is  How many meals a day should you eat to lose weight?

Experts say: Three to six meals per day.  Eating six small meals a day, they say, helps regulate blood sugar, control cravings and keep hunger at bay.  You want to change from a binge eater to a grazer.  Listen If I scoff a big heavy meal I can’t move, I’m floored and can barely keep my eyes open.  But if I’m grazing throughout the day, I’m always high energy and my body thinks food is plentiful so it doesn’t start sabotaging me. And you’ll usually find me in a good mood.

As long as you choose the right foods and watch portion sizes, "grazing" throughout the day can help you lose weight while keeping you energized.

I would recommend eating 6 times a day . “This 6 meal diet plan will keep your metabolism burning brightly, and your brain will enjoy a steady source of fuel,” So think of that as breakfast > snack > lunch >snack  >dinner > snack  And a snack is anything that’s not a full meal – so a bowl of soup, or a small salad, or a piece of fruit.

It’s the calories that count. You basically want to make sure you’re hitting the right calorie targets and keeping your vehicle fuelled up.  This speeds up your metabolic rate and turns you into a fat burning machine.  So you actually eat more often, and lose weight fast.  As long as it’s not 6 big macs a day mind you.  Ah ah ah!

For maximum satisfaction, each mini-meal or snack should include low-fat protein, fibre, and a little healthy fat. For good nutrition, try to include at least one fruit or veggie in each mini-meal.

Good protein sources include lean meat, seafood, low-fat dairy (yogurt, cheese, milk), eggs, nuts, beans, and soy.  Fibre-rich foods include whole grains, fruits, vegetables, and beans. Healthy fats come from vegetable oils, avocados, nuts, and fatty fish.

Here are some healthy mini-meals that are easy to prepare:

An apple with a piece of cheese and light popcorn

Egg, slice of whole-wheat toast, and half a grapefruit

Grilled chicken sandwich with veggies

Whole-grain roll with peanut butter and banana

Hummus, whole-grain crackers, and baby carrots

Smoothie made with yogurt, fruit, and juice

Waldorf salad and half a turkey sandwich

                                                                      

Fast food sells cos it’s quick, convenient, portable and cheap.  Unfortunately it’s also full of sugar, salt and fat.  You want to make up healthy fast food that’s quick, convenient, portable and cheap.  If you’re making your kids play piece the night before, make one up for yourself while you’re at it.  Multitask.  Plus when you open the fridge for a snack there will be something healthy waiting for you read to go.  Well, only if you want to save money, stay lean and live longer.  But then that’s up to you.  Are you up to the challenge?

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How to lose weight fast without Weight Watchers

I just finished a very cool video tip on what the biggest mistakes people make are when trying to lose weight fast.

I posted it on my free membership site at www.loseweightforscotland.com

If you're not yet a member, all you have to do is sign up with your name and email and you'll get access to this and a ton of other videos, all for free

You're welcome :-)

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Does strength training make you bulkier and gain weight?

Hi there, this is Jonathan Clark from Lose Weight For Scotland – it’s my mission to Crush Obesity, Add Years To Your Life & help you to Look Good Naked!  I challenge Scots to lose 10 lbs of fat or gain 10 lbs of muscle, even if they’ve tried everything else, and it’s guaranteed.  One of the questions I get asked all the time is  Does strength training make you bulkier and gain weight?

All the Experts say: Not really, but it depends on your body type. “If you tend to be a person who bulks up easily, you might want to try higher reps with lighter weights,”   In my experience, if I can be really honest with you, people who ask that question -  Does strength training make you bulkier and gain weight? - are just trying to put off exercising.

Bulking up is actually much harder to do than losing fat.  Have you seen what a pound of fat looks like?  [PIC] Compare that to a pound of muscle.   [PIC] (think of all the grunting body builders do when they workout!), most women shouldn't worry about it. Actually women's estrogen levels make bulking up harder for them, while testosterone in men makes it easier to build muscle mass in them, so it’s different for each.  

That’s why you get diet plans for women specifically, and you get websites that are clearly geared for men.  What you really need is a programme tailor made for you specifically, because your body is unique.  If you’re anything like me, there will be bits you’re happy to show off, and bits even your partner hasn’t seen for years!  But imagine if you could stand in front of the mirror in your bare buff, and actually like what you see?

Now, if you’re a lady who tends to put on muscle easily you might want to skip typical leg strengthening exercises like squats, lunges and leg presses. Let your cardio program be your leg strengthening routine, because it’s enough to build muscle and will help you lose weight

The thing to remember is that strength training has far more benefits than drawbacks when it comes to weight loss. In other word, every adult should try to build some lean muscle.  Most important is the fact that muscles burn more calories than body fat does at a resting heart rate. “The more muscle on your body the more calories your body burns through every day at rest,” “Adding more muscle to your body is going to increase daily metabolism or daily calorie burn, tighten and tone your flabby bits, and make you feel better and more confident cos you start to get your sexy back J

But building lean muscle takes a lot more e ffort than losing fat, and it takes a lot more food!  To get big you’ve got to eat a whole lot more calories, and good calories at that!  If you’re trying to burn fat, you’ve got it way easier than I have.  See, I’m an ectomorph, which means tall and slim.  I’ve spent most of my life trying to add muscle, and it’s only in the last year that I’ve managed to add 10 lbs onto my body.  But at the same time I lost 7 lbs of fat, especially around my middle.  If you want to know how I did it, get my guide at http://www.loseweightforscotland.com.

But here’s one final point I want to make.  If you weighed 20 stone but looked like Jennifer Lopez, would you care?  See in working with people on weight and body issues for over 20 years, one thing I’ve learned is that people care more about the inches than the scales.  They care more about their shape and figure than they do the numbers on the scales.  So I recommend you focus more on your body shape and your waist measurement than what it says at your feet.

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Is any fat healthy?

Hi there, this is Jonathan Clark from Lose Weight For Scotland – it’s my mission to Crush Obesity, Add Years To Your Life & help you to Look Good Naked!  I challenge Scots to lose 10 lbs of fat or gain 10 lbs of muscle, even if they’ve tried everything else, and it’s guaranteed.  One of the questions I get asked all the time is  “Is any fat healthy?”

Actually, and this sounds bonkers, but a certain amount of fat in the diet plan is good and actually necessary for you to be healthy. However, nutrition experts agree that most folk should eat less fat than they currently do.  That’s why I always cut the greasy white fat off of bacon, meat and anywhere else it appears on my plate, cos I believed “If I don’t eat it in the first place, it will stop appearing on my belly!”  Unfortunately, it’s not that simple.

See there’s 2 types of fats that you’ll have heard of – saturated, and unsaturated.  And all this jargon is really confusing, isn’t it?  So let me try and make this really simple, cos I had to go and study this stuff just to get my own head around it.    This is how I understand it - Saturated generally being regarded as ‘bad’ fats - These fats are derived from animal products such as meat, dairy and eggs. But you also get it in some plant-based sources such as coconut, palm oils. These fats are solid at room temperature. Just picture a big white cube of lard.  Saturated fats directly raise total and LDL (bad) cholesterol levels. Conventional advice says if you want weight loss, avoid them as much as possible.

Unsaturated are ‘good’ fats, and they come from vegetables and plants.

These are liquid at room temperature but begin to solidify at cold temperatures. This type of fat is preferable to other types of fat and can be found in olives, olive oil, nuts, peanut oil, canola oil and avocados. Some studies have shown that these kinds of fats can actually (bad) cholesterol and maintain (good) cholesterol.

Then there’s Omega-3 fatty acids.  These include an “essential” fatty acid, which means it's critical for our health but cannot be manufactured by our bodies. Good sources of omega-3 fatty acids include cold-water fish, flax seed, soy, and walnuts. These fatty acids may reduce the risk of coronary heart disease and also boost our immune systems.  That’s why you should eat oily fish, or if you’re like me and you can still remember the pilchards on your Dad’s dinner plate staring at you with cold, dead eyes –you  might find it easier just to take an Omega 3 capsule every day!

When you do eat fat, make sure it is primarily unsaturated fat, such as fat that comes from nuts, grains, and vegetable sources like olive oil.  That’s why you see all those adverts with Italian people living til they’re 100.  Doing that has gotten me down to 17% bodyfat, so I don’t need to wear baggy jumpers to hid my jiggly belly anymore..

So just to recap why are fats important?

Fats are macronutrients [ that means Nutrients that the body uses in relatively large amounts – like proteins, carbohydrates, and fats ] and they provide 9kcal per gram, therefore are the most energy dense nutrient. We should aim to eat a maximum 70g fat per day, and of this only 20g maximum of saturated “bad” fats. Fats are still important, as they are an energy source for the body, as well as a building block of many bodily components. In addition, omega 3 types of polyunsaturated fats- are called ‘essential fats’, as these have vital roles in the body yet cannot be made by the body and so must be consumed as part of one’s diet.

These have a number of jobs to do, including health brain function and managing your cholesterol levels

Let’s be clear: you need fat in your diet. Fat also provides an essential fatty acid for growth, healthy skin and metabolism. It also helps absorb fat-soluble vitamins (A,D,E and K). And, face it, fat adds flavour and is satisfying, making us feel fuller, keeping hunger at bay.  But that doesn’t mean you should always “Say aye tae a pie”.

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Am I doomed by genetics to battle my weight?

Hi there, this is Jonathan Clark from Lose Weight For Scotland – it’s my mission to Crush Obesity, Add Years To Your Life & help you to Look Good Naked!  I challenge Scots to lose 10 lbs of fat or gain 10 lbs of muscle, even if they’ve tried everything else, and it’s guaranteed.  One of the questions I get asked all the time is  “Am I doomed by genetics to battle my weight?”

A: No. It IS true that some people have a slower metabolism, and others put on weight more easily or carry extra pounds in certain areas [and you know the areas I’m talking about} >wink< . Even so, staying slim is not a hopeless battle. You can outsmart your genes and lose weight fast.

When I first got into the fitness scene, it was being sick and tired of being sick and tired.  Having gotten pneumonia for the second time in my life, I set a goal of getting healthy and fit.   I was toally swamped  by the amount of different training programs, supplements, diet plans, articles and information there was out there.  And I was also fed up with my belly jiggling.

There were so many conflicting diets and training programs available and I had no idea what I “should” be doing. So after 6 months in the gym I saw very little gains and almost no desire to workout anymore.

I was at a complete loss and about to chuck it and give up. Then a guy in the gym [who had a body like Daniel Craig] gave me a magazine and said “You need to read the article in there about body types”  So I did and it opened my eyes up to the reason why I wasn’t getting anywhere.

Now I am a true ectomorph (the classic hardgainer) ALSO KNOWN AS SLIM.  and my bodyweight was 60.2kg (132.5lbs) when I first walked into a gym. And trust me, it took a lot of guts to get myself to walk into a gym in the first place! I had no idea about body types back then. I assumed (like most beginners do) that the more I worked out the fitter I would get. Thinking that “more was better” I started following a program designed for an elite bodybuilder. This resulted in gains of about 1.7kg in 6 months.

After reading the body type article in that magazine I started to understand more about how my body type worked, my metabolism, and gaining weight. Being an ectomorph I need to focus on calorie intake, long rest periods, and minimum cardio. It was only then I started making some real gains and I’ve never looked back.  So it’s important to be able to identify and understand your body type. Different body types require different training methods and diet plans. So there are 3 body types: the ectomorph, the mesomorph and the endomorph

Body type influences how you respond to diet and training. Understand your body type in order to plan your training and diet programme.

So this is another basic reason why you might find losing weight, or gaining lean muscle, to be difficult – it’s simple genetics – you’re one of the huge group in the population who has a slow metabolism, or big bones, and your genetics are set for you to be bigger than most.  The round face, the pear shaped body, short muscles.

So if you want to delve into the theory of “body types” and find out which one YOU are… you want to grab my guide at the end of this video.  But briefly there’s 3 types of body shape:

Ectomorphic: characterised by long and thin muscles/limbs and low fat storage; usually referred to as slim. Ectomorphs are not predisposed to store fat nor build muscle.  An ectomorph is a typical skinny weed.

A mesomorph has a large bone structure, large muscles and a naturally athletic physique. Mesomorphs are the best body type for fitness training. They find it quite easy to gain and lose weight. They are naturally strong which is the perfect platform for building muscle.

The endomorph body type is solid and generally soft. Endomorphs gain fat very easily. Endo’s are usually of a shorter build with thick arms and legs. Maybe that’s you?.

These body types aren’t set in stone. In fact, most people have a combination of two body types.

One final point I want to mention is that no matter what your body type you can build drop the pounds and lose inches, or build a more muscular physique. We’ve got thousands of success stories from obese people who aren’t anymore.  And even the skinniest of guys can bulk up.   I know cos I’m doing it, and I’m in better shape now at age 47 than I was at age 27 J

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